Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis
By identifying audience subgroups, cluster analysis (a quantitative technique) helps Extension agents tailor their education and communication programs to specific audiences. This publication falls under the Cluster Analysis for Extension and Other Behavior Change Practitioners series and discusses...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2023-08-01
|
| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/132918 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825199161583075328 |
|---|---|
| author | Laura A. Warner |
| author_facet | Laura A. Warner |
| author_sort | Laura A. Warner |
| collection | DOAJ |
| description |
By identifying audience subgroups, cluster analysis (a quantitative technique) helps Extension agents tailor their education and communication programs to specific audiences. This publication falls under the Cluster Analysis for Extension and Other Behavior Change Practitioners series and discusses key information and terminology associated with cluster analysis. The publication thus builds upon “Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction,” which introduced cluster analysis as a technique for audience segmentation. This publication provides essential information for the publications which follow, “A Practical Example” and “Integrating the Results of Cluster Analysis into Meaningful Audience Engagement.”
|
| format | Article |
| id | doaj-art-6d4c67189b0d42a5878e5f8eb7b467f1 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2023-08-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-6d4c67189b0d42a5878e5f8eb7b467f12025-02-08T05:40:53ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092023-08-0120234Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster AnalysisLaura A. Warner0https://orcid.org/0000-0003-2784-6666University of Florida By identifying audience subgroups, cluster analysis (a quantitative technique) helps Extension agents tailor their education and communication programs to specific audiences. This publication falls under the Cluster Analysis for Extension and Other Behavior Change Practitioners series and discusses key information and terminology associated with cluster analysis. The publication thus builds upon “Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction,” which introduced cluster analysis as a technique for audience segmentation. This publication provides essential information for the publications which follow, “A Practical Example” and “Integrating the Results of Cluster Analysis into Meaningful Audience Engagement.” https://journals.flvc.org/edis/article/view/132918cluster analysiscaseshierarchical cluster methodExtension education methods |
| spellingShingle | Laura A. Warner Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis EDIS cluster analysis cases hierarchical cluster method Extension education methods |
| title | Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis |
| title_full | Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis |
| title_fullStr | Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis |
| title_full_unstemmed | Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis |
| title_short | Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis |
| title_sort | cluster analysis for extension and other behavior change practitioners information and terminology needed for cluster analysis |
| topic | cluster analysis cases hierarchical cluster method Extension education methods |
| url | https://journals.flvc.org/edis/article/view/132918 |
| work_keys_str_mv | AT lauraawarner clusteranalysisforextensionandotherbehaviorchangepractitionersinformationandterminologyneededforclusteranalysis |