SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING

SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING

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The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure, gratification, role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior. The online questionnaire was created using LimeSurvey, a...

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Bibliographic Details
Main Authors: Merima Činjarević, Kasim Tatić, Srđan Petrić
Format: Article
Language:English
Published: Faculty of Economics, University of Tuzla 2011-05-01
Series:Economic Review
Subjects:
consumer behavior
impulse buying
motivation
hedonic
Online Access:http://er.ef.untz.ba/index.php/er/article/view/189
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