Using Community-Based Social Marketing to Improve Energy Equity Programs
This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication is part of a series that will help Extension agents, nonprofits, agency personnel and all types of community development practitioners to better understand the issue of high utility bills among low-inc...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2022-02-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/129600 |
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| _version_ | 1825198583499980800 |
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| author | Marianne Schmink Emily Ott Paul Monaghan Lee Hayes Byron Alane Humrich Jennison Kipp Wendell Porter Matthew Williams Kimberly Davis Fiona Hogan |
| author_facet | Marianne Schmink Emily Ott Paul Monaghan Lee Hayes Byron Alane Humrich Jennison Kipp Wendell Porter Matthew Williams Kimberly Davis Fiona Hogan |
| author_sort | Marianne Schmink |
| collection | DOAJ |
| description |
This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication is part of a series that will help Extension agents, nonprofits, agency personnel and all types of community development practitioners to better understand the issue of high utility bills among low-income residents, the “energy equity gap” and what they can do to help. This document provides a description of how the CWC used Community-Based Social Marketing (CBSM) research to increase the impact of their program through a form of “action research” to guide practical changes. Their experience can provide useful lessons for Extension agents and all types of community development practitioners who are seeking to improve the impacts of their programs.
https://edis.ifas.ufl.edu/wc407
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| format | Article |
| id | doaj-art-6f1f5f48977b4705a5a855d201b2d242 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2022-02-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-6f1f5f48977b4705a5a855d201b2d2422025-02-08T05:43:49ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092022-02-0120221Using Community-Based Social Marketing to Improve Energy Equity ProgramsMarianne Schmink0https://orcid.org/0000-0002-7150-2863Emily Ott1Paul Monaghan2Lee Hayes Byron3https://orcid.org/0000-0002-4664-2477Alane Humrich4Jennison Kipp5Wendell Porter6https://orcid.org/0000-0003-1720-3747Matthew Williams7Kimberly Davis8Fiona Hogan9University of FloridaUniversity of FloridaUniversity of FloridaUniversity of FloridaCommunity Weatherization CoalitionUniversity of FloridaUniversity of FloridaUniversity of FloridaFlorida A&M UniversityUniversity of Florida This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication is part of a series that will help Extension agents, nonprofits, agency personnel and all types of community development practitioners to better understand the issue of high utility bills among low-income residents, the “energy equity gap” and what they can do to help. This document provides a description of how the CWC used Community-Based Social Marketing (CBSM) research to increase the impact of their program through a form of “action research” to guide practical changes. Their experience can provide useful lessons for Extension agents and all types of community development practitioners who are seeking to improve the impacts of their programs. https://edis.ifas.ufl.edu/wc407 https://journals.flvc.org/edis/article/view/129600energy equitycommunity based social marketingunderserved communitiesaction research |
| spellingShingle | Marianne Schmink Emily Ott Paul Monaghan Lee Hayes Byron Alane Humrich Jennison Kipp Wendell Porter Matthew Williams Kimberly Davis Fiona Hogan Using Community-Based Social Marketing to Improve Energy Equity Programs EDIS energy equity community based social marketing underserved communities action research |
| title | Using Community-Based Social Marketing to Improve Energy Equity Programs |
| title_full | Using Community-Based Social Marketing to Improve Energy Equity Programs |
| title_fullStr | Using Community-Based Social Marketing to Improve Energy Equity Programs |
| title_full_unstemmed | Using Community-Based Social Marketing to Improve Energy Equity Programs |
| title_short | Using Community-Based Social Marketing to Improve Energy Equity Programs |
| title_sort | using community based social marketing to improve energy equity programs |
| topic | energy equity community based social marketing underserved communities action research |
| url | https://journals.flvc.org/edis/article/view/129600 |
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