Chapter 19: Marketing Strategies for Vegetable Growers

Developing an effective marketing strategy is an important key to success for vegetable growers. Like other businesses, vegetable growers must contend with many factors that are beyond their control. Reducing risk and managing uncertainty is how businesses and growers can improve profits. It is jus...

Full description

Saved in:
Bibliographic Details
Main Author: John J. VanSickle
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2019-05-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/115449
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1823868567149346816
author John J. VanSickle
author_facet John J. VanSickle
author_sort John J. VanSickle
collection DOAJ
description Developing an effective marketing strategy is an important key to success for vegetable growers. Like other businesses, vegetable growers must contend with many factors that are beyond their control. Reducing risk and managing uncertainty is how businesses and growers can improve profits. It is just as important for a grower to develop a marketing strategy as it is for a large corporation. This document is FRE144, Horticultural Sciences Department, UF/IFAS Extension. Published November 2006.
format Article
id doaj-art-71c5a0c868c54af89bad0194c6d07c61
institution Kabale University
issn 2576-0009
language English
publishDate 2019-05-01
publisher The University of Florida George A. Smathers Libraries
record_format Article
series EDIS
spelling doaj-art-71c5a0c868c54af89bad0194c6d07c612025-02-08T05:51:08ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092019-05-0120063Chapter 19: Marketing Strategies for Vegetable GrowersJohn J. VanSickle0University of Florida Developing an effective marketing strategy is an important key to success for vegetable growers. Like other businesses, vegetable growers must contend with many factors that are beyond their control. Reducing risk and managing uncertainty is how businesses and growers can improve profits. It is just as important for a grower to develop a marketing strategy as it is for a large corporation. This document is FRE144, Horticultural Sciences Department, UF/IFAS Extension. Published November 2006. https://journals.flvc.org/edis/article/view/115449CV116
spellingShingle John J. VanSickle
Chapter 19: Marketing Strategies for Vegetable Growers
EDIS
CV116
title Chapter 19: Marketing Strategies for Vegetable Growers
title_full Chapter 19: Marketing Strategies for Vegetable Growers
title_fullStr Chapter 19: Marketing Strategies for Vegetable Growers
title_full_unstemmed Chapter 19: Marketing Strategies for Vegetable Growers
title_short Chapter 19: Marketing Strategies for Vegetable Growers
title_sort chapter 19 marketing strategies for vegetable growers
topic CV116
url https://journals.flvc.org/edis/article/view/115449
work_keys_str_mv AT johnjvansickle chapter19marketingstrategiesforvegetablegrowers