Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice
The literature on business models has developed under the assumption that they are tools that managers in general, and entrepreneurs in particular, use intensively to analyze information and make decisions. However, this approach has historically presented little empirical evidence about its relevan...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2023-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123075340002 |
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| _version_ | 1825207275335188480 |
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| author | Humberto Elias Garcia Lopes Vívian Cândido Rodrigues Ramon Silva Leite Marlusa Gosling |
| author_facet | Humberto Elias Garcia Lopes Vívian Cândido Rodrigues Ramon Silva Leite Marlusa Gosling |
| author_sort | Humberto Elias Garcia Lopes |
| collection | DOAJ |
| description | The literature on business models has developed under the assumption that they are tools that managers in general, and entrepreneurs in particular, use intensively to analyze information and make decisions. However, this approach has historically presented little empirical evidence about its relevance. This paper investigates this issue by assessing whether and how entrepreneurs use business models in their everyday practice. We used qualitative analysis of interviews with a group of micro and small entrepreneurs to evaluate their attitude toward one of the best-known business model frameworks on the market, the Business Model Canvas (BMC). The results indicated that these entrepreneurs tended to adopt the BMC if they believed their market was static. In more dynamic markets, they preferred to draw on their practical experience. These results highlight that entrepreneurs' perception of their firm's competitive environment is decisive in defining their attitude toward using business models as viable managerial tools. |
| format | Article |
| id | doaj-art-81a66337c61d46eea20e51395a09b623 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2023-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-81a66337c61d46eea20e51395a09b6232025-02-06T23:39:34ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2023-01-01203260280http://dx.doi.org/10.15728/bbr.2023.20.3.2.ptBusiness Model Canvas and Entrepreneurs: Dilemmas in Managerial PracticeHumberto Elias Garcia LopesVívian Cândido RodriguesRamon Silva LeiteMarlusa GoslingThe literature on business models has developed under the assumption that they are tools that managers in general, and entrepreneurs in particular, use intensively to analyze information and make decisions. However, this approach has historically presented little empirical evidence about its relevance. This paper investigates this issue by assessing whether and how entrepreneurs use business models in their everyday practice. We used qualitative analysis of interviews with a group of micro and small entrepreneurs to evaluate their attitude toward one of the best-known business model frameworks on the market, the Business Model Canvas (BMC). The results indicated that these entrepreneurs tended to adopt the BMC if they believed their market was static. In more dynamic markets, they preferred to draw on their practical experience. These results highlight that entrepreneurs' perception of their firm's competitive environment is decisive in defining their attitude toward using business models as viable managerial tools.http://www.redalyc.org/articulo.oa?id=123075340002canvasbusiness modelsentrepreneurshipdecision makingstrategy |
| spellingShingle | Humberto Elias Garcia Lopes Vívian Cândido Rodrigues Ramon Silva Leite Marlusa Gosling Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice BBR: Brazilian Business Review canvas business models entrepreneurship decision making strategy |
| title | Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice |
| title_full | Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice |
| title_fullStr | Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice |
| title_full_unstemmed | Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice |
| title_short | Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice |
| title_sort | business model canvas and entrepreneurs dilemmas in managerial practice |
| topic | canvas business models entrepreneurship decision making strategy |
| url | http://www.redalyc.org/articulo.oa?id=123075340002 |
| work_keys_str_mv | AT humbertoeliasgarcialopes businessmodelcanvasandentrepreneursdilemmasinmanagerialpractice AT viviancandidorodrigues businessmodelcanvasandentrepreneursdilemmasinmanagerialpractice AT ramonsilvaleite businessmodelcanvasandentrepreneursdilemmasinmanagerialpractice AT marlusagosling businessmodelcanvasandentrepreneursdilemmasinmanagerialpractice |