Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice
The literature on business models has developed under the assumption that they are tools that managers in general, and entrepreneurs in particular, use intensively to analyze information and make decisions. However, this approach has historically presented little empirical evidence about its relevan...
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Main Authors: | Humberto Elias Garcia Lopes, Vívian Cândido Rodrigues, Ramon Silva Leite, Marlusa Gosling |
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Format: | Article |
Language: | English |
Published: |
FUCAPE Business School
2023-01-01
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Series: | BBR: Brazilian Business Review |
Subjects: | |
Online Access: | http://www.redalyc.org/articulo.oa?id=123075340002 |
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