CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT
As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same domes...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics, University of Tuzla
2016-05-01
|
| Series: | Economic Review |
| Subjects: | |
| Online Access: | http://er.ef.untz.ba/index.php/er/article/view/112 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1823861267944701952 |
|---|---|
| author | Rasha Y Tantawy Babu P George |
| author_facet | Rasha Y Tantawy Babu P George |
| author_sort | Rasha Y Tantawy |
| collection | DOAJ |
| description |
As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same domestic environments acquire different consumption habits. This study explores consumption patterns in developing countries that result in the adoption of products, services, and consumption practices originating from several other cultures. This and related issues are discussed in the context of four countries, Turkey, Egypt, Singapore, and Nigeria that are dispersed geographically, diverse in cultures, yet similar in their openness to the world and their economic growth. The study identifies three types of culture interpenetrations and four major causes accelerating the change; globalization, technology, media, mobility, and demographics.
|
| format | Article |
| id | doaj-art-884cf133b7f9499aa4826f141e4c5a22 |
| institution | Kabale University |
| issn | 1512-8962 2303-680X |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Faculty of Economics, University of Tuzla |
| record_format | Article |
| series | Economic Review |
| spelling | doaj-art-884cf133b7f9499aa4826f141e4c5a222025-02-10T00:31:14ZengFaculty of Economics, University of TuzlaEconomic Review1512-89622303-680X2016-05-01141CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENTRasha Y Tantawy0Babu P George1Swiss Management Center University Fort Hays State University, College of Business and Entrepreneurship As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same domestic environments acquire different consumption habits. This study explores consumption patterns in developing countries that result in the adoption of products, services, and consumption practices originating from several other cultures. This and related issues are discussed in the context of four countries, Turkey, Egypt, Singapore, and Nigeria that are dispersed geographically, diverse in cultures, yet similar in their openness to the world and their economic growth. The study identifies three types of culture interpenetrations and four major causes accelerating the change; globalization, technology, media, mobility, and demographics. http://er.ef.untz.ba/index.php/er/article/view/112globalizationmulticurtular enviromentculture patternsconsumption behaviour |
| spellingShingle | Rasha Y Tantawy Babu P George CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT Economic Review globalization multicurtular enviroment culture patterns consumption behaviour |
| title | CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT |
| title_full | CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT |
| title_fullStr | CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT |
| title_full_unstemmed | CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT |
| title_short | CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT |
| title_sort | cultures within national cultures international marketing within the domestic marketing environment |
| topic | globalization multicurtular enviroment culture patterns consumption behaviour |
| url | http://er.ef.untz.ba/index.php/er/article/view/112 |
| work_keys_str_mv | AT rashaytantawy cultureswithinnationalculturesinternationalmarketingwithinthedomesticmarketingenvironment AT babupgeorge cultureswithinnationalculturesinternationalmarketingwithinthedomesticmarketingenvironment |