DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS
In the tertiary sector of economy, consumers have been noticed to pay great attention to dental care services as they make use of such services quite frequently and are emotionally involved in the supply process to a great extent. Among adults, the dentist-patient relationship is often governed by s...
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| Format: | Article |
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Universitaria Press Craiova
2023-05-01
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| Series: | Management & Marketing |
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| _version_ | 1823860909650477056 |
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| author | Ancuța REMETE Laura BACALI Marcel Ciprian POP Brîndușa Mariana BEJAN Monica BOGDAN Andrei PICOȘ |
| author_facet | Ancuța REMETE Laura BACALI Marcel Ciprian POP Brîndușa Mariana BEJAN Monica BOGDAN Andrei PICOȘ |
| author_sort | Ancuța REMETE |
| collection | DOAJ |
| description | In the tertiary sector of economy, consumers have been noticed to pay great attention to dental care services as they make use of such services quite frequently and are emotionally involved in the supply process to a great extent. Among adults, the dentist-patient relationship is often governed by stress, anxiety and fear. In this study, the authors propose exposing the patient to music as a component of ambience for a set amount of time, believing that this external factor may help to alleviate stress and rethink patients' opinions of dentists. To this end, the authors used the EPOCx electroencephalogram (EEG) and conducted the pilot experimental study, where the individuals in the sample were divided into four groups: a control group, on which no intervention was exerted (G1) and three experimental groups. Subjects in G2 were exposed to music without prior notice, study participants in G3 knew the experimental protocol, and those in G4 selected their own music. Using electroencephalogram signals, the authors monitored the reactions of patients in the experimental groups, which were then compared with the signals obtained for individuals in the G1 group. The results showed significant variations for subjects exposed to music, which were most evident in the right parietal cortex, which is responsible, among other things, for the emergence of positive emotions.
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| format | Article |
| id | doaj-art-8b88665e5ae14876b0b45fbf31e470f0 |
| institution | Kabale University |
| issn | 1841-2416 |
| language | English |
| publishDate | 2023-05-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-8b88665e5ae14876b0b45fbf31e470f02025-02-10T09:31:59ZengUniversitaria Press CraiovaManagement & Marketing1841-24162023-05-01XXI194109DOI:10.52846/MNMK.21.1.06DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONSAncuța REMETE0https://orcid.org/0000-0003-4971-4437Laura BACALI1https://orcid.org/0000-0002-1340-6216Marcel Ciprian POP2https://orcid.org/0000-0002-9320-5528Brîndușa Mariana BEJAN3https://orcid.org/0000-0003-2338-7642Monica BOGDAN4https://orcid.org/0000-0002-7834-3092Andrei PICOȘ5https://orcid.org/0009-0002-6829-2559Technical University of Cluj-Napoca, Cluj-Napoca, RomaniaTechnical University of Cluj-Napoca, Cluj-Napoca, RomaniaBabeș-Bolyai University of Cluj-Napoca, Cluj-Napoca, RomaniaBabeș-Bolyai University of Cluj-Napoca, Cluj-Napoca, RomaniaBabeș-Bolyai University of Cluj-Napoca, Cluj-Napoca, RomaniaBabeș-Bolyai University of Cluj-Napoca, Cluj-Napoca, RomaniaIn the tertiary sector of economy, consumers have been noticed to pay great attention to dental care services as they make use of such services quite frequently and are emotionally involved in the supply process to a great extent. Among adults, the dentist-patient relationship is often governed by stress, anxiety and fear. In this study, the authors propose exposing the patient to music as a component of ambience for a set amount of time, believing that this external factor may help to alleviate stress and rethink patients' opinions of dentists. To this end, the authors used the EPOCx electroencephalogram (EEG) and conducted the pilot experimental study, where the individuals in the sample were divided into four groups: a control group, on which no intervention was exerted (G1) and three experimental groups. Subjects in G2 were exposed to music without prior notice, study participants in G3 knew the experimental protocol, and those in G4 selected their own music. Using electroencephalogram signals, the authors monitored the reactions of patients in the experimental groups, which were then compared with the signals obtained for individuals in the G1 group. The results showed significant variations for subjects exposed to music, which were most evident in the right parietal cortex, which is responsible, among other things, for the emergence of positive emotions. epocx electroencephalogram (eeg)parietal cortexambiancedental servicesmusic. |
| spellingShingle | Ancuța REMETE Laura BACALI Marcel Ciprian POP Brîndușa Mariana BEJAN Monica BOGDAN Andrei PICOȘ DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS Management & Marketing epocx electroencephalogram (eeg) parietal cortex ambiance dental services music. |
| title | DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS |
| title_full | DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS |
| title_fullStr | DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS |
| title_full_unstemmed | DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS |
| title_short | DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS |
| title_sort | dental services to fear or not to fear the effect of music on pain perceptions |
| topic | epocx electroencephalogram (eeg) parietal cortex ambiance dental services music. |
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