The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion
In a world where everything is connected even realms which seem remote can be close. The ways of commerce and religion have always crossed, but recently one can speak, at least, about mutual inspiration. To deal with this complex, but fascinating and highly relevant phenomenon it is good to find som...
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| Format: | Article |
| Language: | English |
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The Pontifical University of John Paul II in Krakow
2017-12-01
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| Series: | Polonia Sacra |
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| Online Access: | http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/2290 |
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| _version_ | 1823857223666761728 |
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| author | Bernard Sawicki |
| author_facet | Bernard Sawicki |
| author_sort | Bernard Sawicki |
| collection | DOAJ |
| description | In a world where everything is connected even realms which seem remote can be close. The ways of commerce and religion have always crossed, but recently one can speak, at least, about mutual inspiration. To deal with this complex, but fascinating and highly relevant phenomenon it is good to find some categories which make a comparison possible. One of them is rite, whose importance in modern branding is growing. The fact that a sense of community and relations construct both good brands and profound religious experience seems to open up new horizons in a dialogue between economics and religion.
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| format | Article |
| id | doaj-art-93b7bd33dfaa4bf9926d58d3b59d54a2 |
| institution | Kabale University |
| issn | 1428-5673 2391-6575 |
| language | English |
| publishDate | 2017-12-01 |
| publisher | The Pontifical University of John Paul II in Krakow |
| record_format | Article |
| series | Polonia Sacra |
| spelling | doaj-art-93b7bd33dfaa4bf9926d58d3b59d54a22025-02-11T23:00:29ZengThe Pontifical University of John Paul II in KrakowPolonia Sacra1428-56732391-65752017-12-0121410.15633/ps.2290The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and ReligionBernard SawickiIn a world where everything is connected even realms which seem remote can be close. The ways of commerce and religion have always crossed, but recently one can speak, at least, about mutual inspiration. To deal with this complex, but fascinating and highly relevant phenomenon it is good to find some categories which make a comparison possible. One of them is rite, whose importance in modern branding is growing. The fact that a sense of community and relations construct both good brands and profound religious experience seems to open up new horizons in a dialogue between economics and religion. http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/2290brandritereligionrelationshipscommunity |
| spellingShingle | Bernard Sawicki The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion Polonia Sacra brand rite religion relationships community |
| title | The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion |
| title_full | The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion |
| title_fullStr | The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion |
| title_full_unstemmed | The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion |
| title_short | The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion |
| title_sort | ritual character of the brand the challenge of the new spaces between consumerism and religion |
| topic | brand rite religion relationships community |
| url | http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/2290 |
| work_keys_str_mv | AT bernardsawicki theritualcharacterofthebrandthechallengeofthenewspacesbetweenconsumerismandreligion AT bernardsawicki ritualcharacterofthebrandthechallengeofthenewspacesbetweenconsumerismandreligion |