Social Media as a Digital Communication Tool for Academic Library Marketing: A Systematic Literature Review
This systematic literature review explores the role of social media as a digital communication tool in academic library marketing, synthesizing findings from 18 studies published between 2014 and 2024 across Web of Science, Scopus, and Emerald Premier. The analysis identifies key trends, strategies...
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Main Authors: | Wathsala Athukorala, Chaminda Chiran Jayasundara |
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Format: | Article |
Language: | English |
Published: |
WISE Pendidikan Indonesia
2025-02-01
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Series: | Language, Technology, and Social Media |
Subjects: | |
Online Access: | https://journal.wiseedu.co.id/index.php/ltsmjournal/article/view/164 |
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