Social Media as a Digital Communication Tool for Academic Library Marketing: A Systematic Literature Review

This systematic literature review explores the role of social media as a digital communication tool in academic library marketing, synthesizing findings from 18 studies published between 2014 and 2024 across Web of Science, Scopus, and Emerald Premier. The analysis identifies key trends, strategies...

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Bibliographic Details
Main Authors: Wathsala Athukorala, Chaminda Chiran Jayasundara
Format: Article
Language:English
Published: WISE Pendidikan Indonesia 2025-02-01
Series:Language, Technology, and Social Media
Subjects:
Online Access:https://journal.wiseedu.co.id/index.php/ltsmjournal/article/view/164
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