Porto, R. B., & Soyer, T. d. S. Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity. FUCAPE Business School.
Chicago Style (17th ed.) CitationPorto, Rafael Barreiros, and Talyta da Silva Soyer. Is Naming Brands in English Worth Doing? Effects of Foreignness and Country of Origin on Brand Equity. FUCAPE Business School.
MLA (9th ed.) CitationPorto, Rafael Barreiros, and Talyta da Silva Soyer. Is Naming Brands in English Worth Doing? Effects of Foreignness and Country of Origin on Brand Equity. FUCAPE Business School.
Warning: These citations may not always be 100% accurate.