Nourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites program

Abstract Objective: We qualitatively examine the grocery shopping behaviours and fruit and vegetable consumption of low-income families participating in the Brighter Bites program in Houston, Texas. Design: We used a single-group observational study design. We used (1) purposive sampling of scho...

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Main Authors: Victoria Kwentua, Allison Marshall, Ru-Jye Chuang, Jessica Chen, Christine Markham, Mallika Mathur, Mike Pomeroy, Megan Hall, Shreela Sharma
Format: Article
Language:English
Published: Cambridge University Press 2025-01-01
Series:Public Health Nutrition
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Online Access:https://www.cambridge.org/core/product/identifier/S136898002400260X/type/journal_article
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author Victoria Kwentua
Allison Marshall
Ru-Jye Chuang
Jessica Chen
Christine Markham
Mallika Mathur
Mike Pomeroy
Megan Hall
Shreela Sharma
author_facet Victoria Kwentua
Allison Marshall
Ru-Jye Chuang
Jessica Chen
Christine Markham
Mallika Mathur
Mike Pomeroy
Megan Hall
Shreela Sharma
author_sort Victoria Kwentua
collection DOAJ
description Abstract Objective: We qualitatively examine the grocery shopping behaviours and fruit and vegetable consumption of low-income families participating in the Brighter Bites program in Houston, Texas. Design: We used a single-group observational study design. We used (1) purposive sampling of schools and (2) convenience sampling of parents/caregivers to recruit participants. Research staff conducted three face-to-face qualitative focus groups in Spanish and English. Transcripts were coded using deductive and inductive reasoning. Setting: Three elementary schools serving low-income families in Houston, Texas, in February-May of 2022. Participants: Brighter Bites parents/caregivers from the 2021–2022 school year. Results: Three primary themes emerged: (1) child involvement in grocery shopping – most parents/caregivers shop with their children. Children sometimes bring their own grocery lists, select their produce or help by counting produce; (2) the importance of balancing quality and affordability of fruits and vegetables purchased – both when selecting stores and choosing produce; (3) exposure to new varieties and higher quality of fruits and vegetables through Brighter Bites programming – parents/caregivers reported purchasing new fruits and vegetables as a result of participating in Brighter Bites. Conclusion: Findings can inform nutrition education programming and policies targeting fruit and vegetable consumption for low-income families. Child involvement may be a good target for nutrition-based behaviour change programs. Nutrition programs and policies should consider both produce affordability and quality. Exposure and opportunities to try new fruits and vegetables can lead to future purchases of new produce. Findings can also inform grocery stores’ efforts to understand low-income families’ purchasing habits, preferences and priorities.
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institution Kabale University
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spelling doaj-art-98ee0150ec714de2a29859ec165de73b2025-02-12T06:03:38ZengCambridge University PressPublic Health Nutrition1368-98001475-27272025-01-012810.1017/S136898002400260XNourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites programVictoria Kwentua0https://orcid.org/0000-0002-6990-3094Allison Marshall1Ru-Jye Chuang2Jessica Chen3Christine Markham4Mallika Mathur5Mike Pomeroy6Megan Hall7Shreela Sharma8Department of Health Promotion and Behavioral Sciences, School of Public Health, The University of Texas Health Science Center at Houston (UTHealth), Houston, TX 77030, USADepartment of Human Science, Georgetown University School of Health, Washington, DC 20007, USADepartment of Epidemiology, Human Genetics, and Environmental Science, The University of Texas Health Science Center at Houston (UTHealth), Houston, TX 77030, USABrighter Bites, Houston, TX, USADepartment of Health Promotion and Behavioral Sciences, School of Public Health, The University of Texas Health Science Center at Houston (UTHealth), Houston, TX 77030, USADepartment of Epidemiology, Human Genetics, and Environmental Science, The University of Texas Health Science Center at Houston (UTHealth), Houston, TX 77030, USABrighter Bites, Houston, TX, USABrighter Bites, Houston, TX, USADepartment of Epidemiology, Human Genetics, and Environmental Science, The University of Texas Health Science Center at Houston (UTHealth), Houston, TX 77030, USA The Michael & Susan Dell Center for Healthy Living, The University of Texas Health Science Center at Houston (UTHealth) School of Public Health, 1200 Pressler Street, Houston, TX 77030, USA Abstract Objective: We qualitatively examine the grocery shopping behaviours and fruit and vegetable consumption of low-income families participating in the Brighter Bites program in Houston, Texas. Design: We used a single-group observational study design. We used (1) purposive sampling of schools and (2) convenience sampling of parents/caregivers to recruit participants. Research staff conducted three face-to-face qualitative focus groups in Spanish and English. Transcripts were coded using deductive and inductive reasoning. Setting: Three elementary schools serving low-income families in Houston, Texas, in February-May of 2022. Participants: Brighter Bites parents/caregivers from the 2021–2022 school year. Results: Three primary themes emerged: (1) child involvement in grocery shopping – most parents/caregivers shop with their children. Children sometimes bring their own grocery lists, select their produce or help by counting produce; (2) the importance of balancing quality and affordability of fruits and vegetables purchased – both when selecting stores and choosing produce; (3) exposure to new varieties and higher quality of fruits and vegetables through Brighter Bites programming – parents/caregivers reported purchasing new fruits and vegetables as a result of participating in Brighter Bites. Conclusion: Findings can inform nutrition education programming and policies targeting fruit and vegetable consumption for low-income families. Child involvement may be a good target for nutrition-based behaviour change programs. Nutrition programs and policies should consider both produce affordability and quality. Exposure and opportunities to try new fruits and vegetables can lead to future purchases of new produce. Findings can also inform grocery stores’ efforts to understand low-income families’ purchasing habits, preferences and priorities. https://www.cambridge.org/core/product/identifier/S136898002400260X/type/journal_articleGrocery shopping behavioursDietary behaviour changeNutrition programsSchool nutrition interventionsFruit vegetable consumption
spellingShingle Victoria Kwentua
Allison Marshall
Ru-Jye Chuang
Jessica Chen
Christine Markham
Mallika Mathur
Mike Pomeroy
Megan Hall
Shreela Sharma
Nourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites program
Public Health Nutrition
Grocery shopping behaviours
Dietary behaviour change
Nutrition programs
School nutrition interventions
Fruit vegetable consumption
title Nourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites program
title_full Nourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites program
title_fullStr Nourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites program
title_full_unstemmed Nourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites program
title_short Nourishing change in Houston, Texas: exploring grocery shopping behaviours and fruit and vegetable consumption among low-income families in the Brighter Bites program
title_sort nourishing change in houston texas exploring grocery shopping behaviours and fruit and vegetable consumption among low income families in the brighter bites program
topic Grocery shopping behaviours
Dietary behaviour change
Nutrition programs
School nutrition interventions
Fruit vegetable consumption
url https://www.cambridge.org/core/product/identifier/S136898002400260X/type/journal_article
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