PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINA
The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its integration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its influen...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics, University of Tuzla
2019-05-01
|
| Series: | Economic Review |
| Subjects: | |
| Online Access: | http://er.ef.untz.ba/index.php/er/article/view/83 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1823861273848184832 |
|---|---|
| author | Ahmet Sinanagić Beriz Čivić Alma Muratović |
| author_facet | Ahmet Sinanagić Beriz Čivić Alma Muratović |
| author_sort | Ahmet Sinanagić |
| collection | DOAJ |
| description |
The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its integration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more significant as it can serve as a motive for further research in this field. The research aims presented in the paper are the following: 1) to establish whether marketing strategies in companies in BiH include the application of the internet in their preparation and realization; 2) to identify the most frequent purposes for which companies in BiH use the internet; 3) to establish the level of integration of the internet and traditional marketing activities in companies in BiH; 4) to examine whether the level of integration of the internet and traditional marketing activities affects companies’ business success. The research results showed that the companies with a high level of integration of the internet and traditional marketing activities have on average better indicators of business success.
|
| format | Article |
| id | doaj-art-99b3489240154887b462d5c40687ba55 |
| institution | Kabale University |
| issn | 1512-8962 2303-680X |
| language | English |
| publishDate | 2019-05-01 |
| publisher | Faculty of Economics, University of Tuzla |
| record_format | Article |
| series | Economic Review |
| spelling | doaj-art-99b3489240154887b462d5c40687ba552025-02-10T00:30:59ZengFaculty of Economics, University of TuzlaEconomic Review1512-89622303-680X2019-05-01171PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINAAhmet Sinanagić0Beriz Čivić1Alma Muratović2PhD Student at the Faculty of Economics, University of TuzlaUniversity of Tuzla, Faculty of Economics, Bosnia and HerzegovinaUniversity of Tuzla, Faculty of Economics, Bosnia and Herzegovina The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its integration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more significant as it can serve as a motive for further research in this field. The research aims presented in the paper are the following: 1) to establish whether marketing strategies in companies in BiH include the application of the internet in their preparation and realization; 2) to identify the most frequent purposes for which companies in BiH use the internet; 3) to establish the level of integration of the internet and traditional marketing activities in companies in BiH; 4) to examine whether the level of integration of the internet and traditional marketing activities affects companies’ business success. The research results showed that the companies with a high level of integration of the internet and traditional marketing activities have on average better indicators of business success. http://er.ef.untz.ba/index.php/er/article/view/83internet marketingmarketing strategybusiness success |
| spellingShingle | Ahmet Sinanagić Beriz Čivić Alma Muratović PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINA Economic Review internet marketing marketing strategy business success |
| title | PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINA |
| title_full | PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINA |
| title_fullStr | PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINA |
| title_full_unstemmed | PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINA |
| title_short | PRESENCE OF INTERNET MARKETING AND ITS INFLUENCE OF BUSINESS SUCCESS OF COMPANIES IN BOSNIA AND HERZEGOVINA |
| title_sort | presence of internet marketing and its influence of business success of companies in bosnia and herzegovina |
| topic | internet marketing marketing strategy business success |
| url | http://er.ef.untz.ba/index.php/er/article/view/83 |
| work_keys_str_mv | AT ahmetsinanagic presenceofinternetmarketinganditsinfluenceofbusinesssuccessofcompaniesinbosniaandherzegovina AT berizcivic presenceofinternetmarketinganditsinfluenceofbusinesssuccessofcompaniesinbosniaandherzegovina AT almamuratovic presenceofinternetmarketinganditsinfluenceofbusinesssuccessofcompaniesinbosniaandherzegovina |