Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruption
This article explores the development of marketing fundamentals materials at Sekolah Menengah Kejuruan Negeri (SMKN) 1 Bandung in response to digital technology disruption. This disruption has fundamentally changed the business landscape and requires education at SMKN 1 Bandung to adapt so that stud...
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| Format: | Article |
| Language: | English |
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Universtas Pendidikan Indonesia
2024-06-01
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| Series: | Curricula |
| Subjects: | |
| Online Access: | https://ejournal.upi.edu/index.php/CURRICULA/article/view/63844 |
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| _version_ | 1823857295018164224 |
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| author | Indah Ayulia Nida Azka Pauziyyah Raditya Rama Auda |
| author_facet | Indah Ayulia Nida Azka Pauziyyah Raditya Rama Auda |
| author_sort | Indah Ayulia |
| collection | DOAJ |
| description | This article explores the development of marketing fundamentals materials at Sekolah Menengah Kejuruan Negeri (SMKN) 1 Bandung in response to digital technology disruption. This disruption has fundamentally changed the business landscape and requires education at SMKN 1 Bandung to adapt so that students can face this challenge competently. The research method used is the descriptive Research Method. The article also discusses the various challenges faced by SMKN 1 Bandung in integrating digital marketing concepts into their curriculum and how interviews can be an effective tool in identifying suitable solutions. In this context, the article discusses strategies such as faculty training, curriculum updates, and utilization of digital technology in learning. The results of this study offer a profound understanding of the impact of digital technology disruption on marketing education at SMKN 1 Bandung. The key findings revealed through interview-based approaches provide valuable insights that other schools can apply. This research not only assists SMKN 1 Bandung in addressing the challenges of technological disruption but also provides a framework that other educational institutions can adopt. |
| format | Article |
| id | doaj-art-9c0423b16b25401c9fad511355186406 |
| institution | Kabale University |
| issn | 2964-7339 2830-7917 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Universtas Pendidikan Indonesia |
| record_format | Article |
| series | Curricula |
| spelling | doaj-art-9c0423b16b25401c9fad5113551864062025-02-11T21:46:13ZengUniverstas Pendidikan IndonesiaCurricula2964-73392830-79172024-06-0131578010.17509/curricula.v3i1.6384424293Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruptionIndah Ayulia0Nida Azka Pauziyyah1Raditya Rama Auda2Universitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaThis article explores the development of marketing fundamentals materials at Sekolah Menengah Kejuruan Negeri (SMKN) 1 Bandung in response to digital technology disruption. This disruption has fundamentally changed the business landscape and requires education at SMKN 1 Bandung to adapt so that students can face this challenge competently. The research method used is the descriptive Research Method. The article also discusses the various challenges faced by SMKN 1 Bandung in integrating digital marketing concepts into their curriculum and how interviews can be an effective tool in identifying suitable solutions. In this context, the article discusses strategies such as faculty training, curriculum updates, and utilization of digital technology in learning. The results of this study offer a profound understanding of the impact of digital technology disruption on marketing education at SMKN 1 Bandung. The key findings revealed through interview-based approaches provide valuable insights that other schools can apply. This research not only assists SMKN 1 Bandung in addressing the challenges of technological disruption but also provides a framework that other educational institutions can adopt.https://ejournal.upi.edu/index.php/CURRICULA/article/view/63844disruptionmarketingmarketing teaching materialstechnology |
| spellingShingle | Indah Ayulia Nida Azka Pauziyyah Raditya Rama Auda Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruption Curricula disruption marketing marketing teaching materials technology |
| title | Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruption |
| title_full | Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruption |
| title_fullStr | Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruption |
| title_full_unstemmed | Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruption |
| title_short | Development of marketing basics materials at SMKN 1 Bandung: Navigating technological disruption |
| title_sort | development of marketing basics materials at smkn 1 bandung navigating technological disruption |
| topic | disruption marketing marketing teaching materials technology |
| url | https://ejournal.upi.edu/index.php/CURRICULA/article/view/63844 |
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