Competencies and Interactions in Design Management
The inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concept...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2016-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123048011002 |
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| _version_ | 1825207356248555520 |
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| author | Cláudia de Souza Libânio Fernando Gonçalves Amaral |
| author_facet | Cláudia de Souza Libânio Fernando Gonçalves Amaral |
| author_sort | Cláudia de Souza Libânio |
| collection | DOAJ |
| description | The inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concepts related to competencies, learning, dynamic capabilities and other aspects. Therefore, this paper aims at investigating what experts think about design management and competencies, joints and intervenient factors in Brazilian fashion industry. In addition, this ar ticle aimed at knowing how design teams are structured and the relationship of these with the organization. The methodology was exploratory, qualitative, through in - depth interviews with ten designers working in Brazilian firms in the fashion industry and four specialists in fashion design. We identify phases and activities of design professional, which are decisive for the design management occurrence in enterprises in apparel industry, identifying the coworkers at each stage of this process. |
| format | Article |
| id | doaj-art-9cc9a02164c04f16bfa3d9d52a8ff58a |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2016-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-9cc9a02164c04f16bfa3d9d52a8ff58a2025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2016-01-01136191209Competencies and Interactions in Design ManagementCláudia de Souza LibânioFernando Gonçalves AmaralThe inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concepts related to competencies, learning, dynamic capabilities and other aspects. Therefore, this paper aims at investigating what experts think about design management and competencies, joints and intervenient factors in Brazilian fashion industry. In addition, this ar ticle aimed at knowing how design teams are structured and the relationship of these with the organization. The methodology was exploratory, qualitative, through in - depth interviews with ten designers working in Brazilian firms in the fashion industry and four specialists in fashion design. We identify phases and activities of design professional, which are decisive for the design management occurrence in enterprises in apparel industry, identifying the coworkers at each stage of this process.http://www.redalyc.org/articulo.oa?id=123048011002design managementcompetenciesinteractionsteamworkdesign strategy |
| spellingShingle | Cláudia de Souza Libânio Fernando Gonçalves Amaral Competencies and Interactions in Design Management BBR: Brazilian Business Review design management competencies interactions teamwork design strategy |
| title | Competencies and Interactions in Design Management |
| title_full | Competencies and Interactions in Design Management |
| title_fullStr | Competencies and Interactions in Design Management |
| title_full_unstemmed | Competencies and Interactions in Design Management |
| title_short | Competencies and Interactions in Design Management |
| title_sort | competencies and interactions in design management |
| topic | design management competencies interactions teamwork design strategy |
| url | http://www.redalyc.org/articulo.oa?id=123048011002 |
| work_keys_str_mv | AT claudiadesouzalibanio competenciesandinteractionsindesignmanagement AT fernandogoncalvesamaral competenciesandinteractionsindesignmanagement |