Transformation of business under the influence of artificial intelligence
The use of artificial intelligence (AI) in business ventures is becoming more common. Innovative ideas and concepts, along with AI, lead to greater efficiency in work. How far-reaching are its possibilities, and where should the limits be set? Examples of good business practices such as AI in custom...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2024-01-01
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| Series: | Trendovi u Poslovanju |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2024/2334-816X2401009B.pdf |
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| _version_ | 1823859926193143808 |
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| author | Buha Vesna Lečić Rada Berezljev Ljiljana |
| author_facet | Buha Vesna Lečić Rada Berezljev Ljiljana |
| author_sort | Buha Vesna |
| collection | DOAJ |
| description | The use of artificial intelligence (AI) in business ventures is becoming more common. Innovative ideas and concepts, along with AI, lead to greater efficiency in work. How far-reaching are its possibilities, and where should the limits be set? Examples of good business practices such as AI in customer service provide answers to these and other research questions. The Dutch airline company KLM Royal Dutch Airlines has introduced "AI - assisted human agent". By introducing artificial intelligence, KLM achieves a 35% increase in work efficiency. Monitoring the outcome of the use of AI, user reactions and business effects, clearly indicates the possibilities and adequate limits in which it is possible to leave decision-making to machines, and which segment of work remains the responsibility of human resources. Research results of Forbes Advisor (2023) indicate that the most common use of AI is in Customer Service, Cyber Security, Digital Personal Assistants, Customer Relationship Management (CRM), etc. The effects of using AI are expected to increase productivity, improve customer relations, increase sales, etc. |
| format | Article |
| id | doaj-art-9d72269e4bd74880935aace094aebbdc |
| institution | Kabale University |
| issn | 2334-816X 2334-8356 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac |
| record_format | Article |
| series | Trendovi u Poslovanju |
| spelling | doaj-art-9d72269e4bd74880935aace094aebbdc2025-02-10T19:38:25ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562024-01-0112191910.5937/trendpos2401007B2334-816X2401009BTransformation of business under the influence of artificial intelligenceBuha Vesna0https://orcid.org/0000-0003-3239-3972Lečić Rada1https://orcid.org/0000-0001-9856-9446Berezljev Ljiljana2https://orcid.org/0000-0002-4519-2742Educons Univerzitet, Fakultet za projektni i inovacioni menadžment prof. dr Petar Jovanović, Beograd, SerbiaEducons Univerzitet, Fakultet za projektni i inovacioni menadžment prof. dr Petar Jovanović, Beograd, SerbiaEducons Univerzitet, Fakultet za projektni i inovacioni menadžment prof. dr Petar Jovanović, Beograd, SerbiaThe use of artificial intelligence (AI) in business ventures is becoming more common. Innovative ideas and concepts, along with AI, lead to greater efficiency in work. How far-reaching are its possibilities, and where should the limits be set? Examples of good business practices such as AI in customer service provide answers to these and other research questions. The Dutch airline company KLM Royal Dutch Airlines has introduced "AI - assisted human agent". By introducing artificial intelligence, KLM achieves a 35% increase in work efficiency. Monitoring the outcome of the use of AI, user reactions and business effects, clearly indicates the possibilities and adequate limits in which it is possible to leave decision-making to machines, and which segment of work remains the responsibility of human resources. Research results of Forbes Advisor (2023) indicate that the most common use of AI is in Customer Service, Cyber Security, Digital Personal Assistants, Customer Relationship Management (CRM), etc. The effects of using AI are expected to increase productivity, improve customer relations, increase sales, etc.https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2024/2334-816X2401009B.pdfartificial intelligence (ai)businesstransformationcustomer servicecustomer relationship management (crm) |
| spellingShingle | Buha Vesna Lečić Rada Berezljev Ljiljana Transformation of business under the influence of artificial intelligence Trendovi u Poslovanju artificial intelligence (ai) business transformation customer service customer relationship management (crm) |
| title | Transformation of business under the influence of artificial intelligence |
| title_full | Transformation of business under the influence of artificial intelligence |
| title_fullStr | Transformation of business under the influence of artificial intelligence |
| title_full_unstemmed | Transformation of business under the influence of artificial intelligence |
| title_short | Transformation of business under the influence of artificial intelligence |
| title_sort | transformation of business under the influence of artificial intelligence |
| topic | artificial intelligence (ai) business transformation customer service customer relationship management (crm) |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2024/2334-816X2401009B.pdf |
| work_keys_str_mv | AT buhavesna transformationofbusinessundertheinfluenceofartificialintelligence AT lecicrada transformationofbusinessundertheinfluenceofartificialintelligence AT berezljevljiljana transformationofbusinessundertheinfluenceofartificialintelligence |