The Savvy Survey #14: Mixed-Mode Surveys
As part of the Savvy Survey Series, this publication provides Extension faculty with an overview of the mixed-mode survey. There are many methods that can be combined for conducting mixed-mode surveys, including face-to-face interviews, telephone interviews, web surveys, and mail questionnaires. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2014-06-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/131593 |
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| Summary: | As part of the Savvy Survey Series, this publication provides Extension faculty with an overview of the mixed-mode survey. There are many methods that can be combined for conducting mixed-mode surveys, including face-to-face interviews, telephone interviews, web surveys, and mail questionnaires. This publication focuses specifically on one type of mixed-mode survey that uses both e-mail and postal mail for sending survey invitations, as well as a website and paper questionnaires for collecting responses. Mixed-mode surveys such as this are well suited for conducting needs assessments for program development or follow-up surveys for program evaluation. This 11-page fact sheet was written by Jessica L. Gouldthorpe and Glenn D. Israel, and published by the UF Department of Agricultural Education and Communication, April 2014.
AEC408/PD078: The Savvy Survey #14: Mixed-mode Surveys (ufl.edu)
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| ISSN: | 2576-0009 |