Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2022-01-01
|
| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123075329003 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825207284825849856 |
|---|---|
| author | Tais Pasquotto Andreoli Esdras da Silva Costa Leandro Campi Prearo |
| author_facet | Tais Pasquotto Andreoli Esdras da Silva Costa Leandro Campi Prearo |
| author_sort | Tais Pasquotto Andreoli |
| collection | DOAJ |
| description | This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained. |
| format | Article |
| id | doaj-art-9f489f34f0f44fc28b97cc5c4a3c70da |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2022-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-9f489f34f0f44fc28b97cc5c4a3c70da2025-02-06T23:39:34ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2022-01-01195508524http://dx.doi.org/10.15728/bbr.2022.19.5.3.ptConsumer Judgment on the Practice of Greenwashing: Scale Development and ValidationTais Pasquotto AndreoliEsdras da Silva CostaLeandro Campi PrearoThis study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained.http://www.redalyc.org/articulo.oa?id=123075329003greenwashinggreenwashing scaleexploratory factor analysisstructural equation modelingconsumer |
| spellingShingle | Tais Pasquotto Andreoli Esdras da Silva Costa Leandro Campi Prearo Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation BBR: Brazilian Business Review greenwashing greenwashing scale exploratory factor analysis structural equation modeling consumer |
| title | Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
| title_full | Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
| title_fullStr | Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
| title_full_unstemmed | Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
| title_short | Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
| title_sort | consumer judgment on the practice of greenwashing scale development and validation |
| topic | greenwashing greenwashing scale exploratory factor analysis structural equation modeling consumer |
| url | http://www.redalyc.org/articulo.oa?id=123075329003 |
| work_keys_str_mv | AT taispasquottoandreoli consumerjudgmentonthepracticeofgreenwashingscaledevelopmentandvalidation AT esdrasdasilvacosta consumerjudgmentonthepracticeofgreenwashingscaledevelopmentandvalidation AT leandrocampiprearo consumerjudgmentonthepracticeofgreenwashingscaledevelopmentandvalidation |