The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions

Purpose- Sustainability performance (SP) boosts competitive advantage and benefits the environment and society. The present study analyzes the impact of green technology innovation (GTI) dimensions, namely green product innovation (GPtI), green process innovation (GPsI), and end-of-line innovation...

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Main Authors: Ehsan Masoudi, Seyyed Amirhossein Emamiyan
Format: Article
Language:English
Published: Seisense 2025-02-01
Series:SEISENSE Journal of Management
Subjects:
Online Access:https://journal.seisense.com/jom/article/view/1210
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author Ehsan Masoudi
Seyyed Amirhossein Emamiyan
author_facet Ehsan Masoudi
Seyyed Amirhossein Emamiyan
author_sort Ehsan Masoudi
collection DOAJ
description Purpose- Sustainability performance (SP) boosts competitive advantage and benefits the environment and society. The present study analyzes the impact of green technology innovation (GTI) dimensions, namely green product innovation (GPtI), green process innovation (GPsI), and end-of-line innovation management (ELIM), on SP dimensions, namely economic performance (EcP), environmental performance (EnP), and social performance (SoP). Design/Methodology- A questionnaire instrument was developed and administered to a sample of 145 small and medium-sized enterprises (SMEs) located in the Tehran province of Iran. The data collected were analyzed using PLS-SEM. Findings- The data analysis results showed that GPtI and GPsI significantly influence EcP, EnP, and SoP. Furthermore, the findings indicate that while ELIM positively impacts EnP and SoP, it does not exert any influence on EcP. Practical Implications- This research highlights the significance of GTI in enhancing SP, providing practical implications for SMEs to adopt eco-friendly practices, thereby improving operational efficiency, reducing environmental impact, and fostering competitive advantage in the market.
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spelling doaj-art-aa52b3c2bc1f464ca4b8e328a4d5e1c32025-02-10T06:57:45ZengSeisenseSEISENSE Journal of Management2617-57702025-02-018110.33215/mxs5kw74The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance DimensionsEhsan Masoudi0https://orcid.org/0009-0004-0469-7594Seyyed Amirhossein Emamiyan1https://orcid.org/0009-0001-3048-3408Quality Management Research Group, University of Isfahan, IranOperations Research, Tarbiat Modares University, Tehran, Iran Purpose- Sustainability performance (SP) boosts competitive advantage and benefits the environment and society. The present study analyzes the impact of green technology innovation (GTI) dimensions, namely green product innovation (GPtI), green process innovation (GPsI), and end-of-line innovation management (ELIM), on SP dimensions, namely economic performance (EcP), environmental performance (EnP), and social performance (SoP). Design/Methodology- A questionnaire instrument was developed and administered to a sample of 145 small and medium-sized enterprises (SMEs) located in the Tehran province of Iran. The data collected were analyzed using PLS-SEM. Findings- The data analysis results showed that GPtI and GPsI significantly influence EcP, EnP, and SoP. Furthermore, the findings indicate that while ELIM positively impacts EnP and SoP, it does not exert any influence on EcP. Practical Implications- This research highlights the significance of GTI in enhancing SP, providing practical implications for SMEs to adopt eco-friendly practices, thereby improving operational efficiency, reducing environmental impact, and fostering competitive advantage in the market. https://journal.seisense.com/jom/article/view/1210Green product innovationGreen process innovationEnd-of-line management innovationGreen technology innovationSustainability performance Environment
spellingShingle Ehsan Masoudi
Seyyed Amirhossein Emamiyan
The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions
SEISENSE Journal of Management
Green product innovation
Green process innovation
End-of-line management innovation
Green technology innovation
Sustainability performance
Environment
title The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions
title_full The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions
title_fullStr The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions
title_full_unstemmed The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions
title_short The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions
title_sort influence of green product innovation green process innovation and end of line management innovation on sustainability performance dimensions
topic Green product innovation
Green process innovation
End-of-line management innovation
Green technology innovation
Sustainability performance
Environment
url https://journal.seisense.com/jom/article/view/1210
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