Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTs

This study investigates the application of machine learning and BERT models to identify topic categories in helpful online course reviews and uncover factors that influence the overall satisfaction of learners in massive open online courses (MOOCs). The research has three main objectives: (1) to ass...

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Main Authors: Xieling Chen, Haoran Xie, Di Zou, Gary Cheng, Xiaohui Tao, Fu Lee Wang
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Computers and Education: Artificial Intelligence
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Online Access:http://www.sciencedirect.com/science/article/pii/S2666920X25000062
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author Xieling Chen
Haoran Xie
Di Zou
Gary Cheng
Xiaohui Tao
Fu Lee Wang
author_facet Xieling Chen
Haoran Xie
Di Zou
Gary Cheng
Xiaohui Tao
Fu Lee Wang
author_sort Xieling Chen
collection DOAJ
description This study investigates the application of machine learning and BERT models to identify topic categories in helpful online course reviews and uncover factors that influence the overall satisfaction of learners in massive open online courses (MOOCs). The research has three main objectives: (1) to assess the effectiveness of machine learning models in classifying review helpfulness, (2) to evaluate the performance of fine-tuned BERT models in identifying review topics, and (3) to explore the factors that influence learner satisfaction across various disciplines. The study uses a MOOC corpus containing 102,184 course reviews from 401 courses across 13 disciplines. The methodology involves three approaches: (1) machine learning for automatic classification of review helpfulness, (2) BERT models for automatic classification of review topics, and (3) multiple linear regression analysis to explore the factors influencing learner satisfaction. The results show that most machine learning models achieve precision, recall, and F1 scores above 80%, 99%, and 89%, respectively, in identifying review helpfulness. The fine-tuned BERT model outperforms baseline models with precision, recall, and F1 scores of 78.4%, 74.4%, and 75.9%, respectively, in classifying review topics. Additionally, the regression analysis identifies key factors affecting learner satisfaction, such as the positive influence of “Instructor” frequency and the negative impact of “Platforms and tools” and “Process”. These insights offer valuable guidance for educators, course designers, and platform developers, contributing to the optimization of MOOC offerings to better meet the evolving needs of learners.
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spelling doaj-art-ac8bdcd0c38540a1bf3b753b370a32fd2025-02-07T04:48:28ZengElsevierComputers and Education: Artificial Intelligence2666-920X2025-06-018100366Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTsXieling Chen0Haoran Xie1Di Zou2Gary Cheng3Xiaohui Tao4Fu Lee Wang5School of Education, Guangzhou University, ChinaSchool of Data Science, Lingnan University, Hong Kong; Corresponding author.Department of English and Communication, The Hong Kong Polytechnic University, Hong KongDepartment of Mathematics and Information Technology, The Education University of Hong Kong, Hong KongSchool of Mathematics, Physics and Computing, University of Southern Queensland, AustraliaSchool of Science and Technology, Hong Kong Metropolitan University, Hong KongThis study investigates the application of machine learning and BERT models to identify topic categories in helpful online course reviews and uncover factors that influence the overall satisfaction of learners in massive open online courses (MOOCs). The research has three main objectives: (1) to assess the effectiveness of machine learning models in classifying review helpfulness, (2) to evaluate the performance of fine-tuned BERT models in identifying review topics, and (3) to explore the factors that influence learner satisfaction across various disciplines. The study uses a MOOC corpus containing 102,184 course reviews from 401 courses across 13 disciplines. The methodology involves three approaches: (1) machine learning for automatic classification of review helpfulness, (2) BERT models for automatic classification of review topics, and (3) multiple linear regression analysis to explore the factors influencing learner satisfaction. The results show that most machine learning models achieve precision, recall, and F1 scores above 80%, 99%, and 89%, respectively, in identifying review helpfulness. The fine-tuned BERT model outperforms baseline models with precision, recall, and F1 scores of 78.4%, 74.4%, and 75.9%, respectively, in classifying review topics. Additionally, the regression analysis identifies key factors affecting learner satisfaction, such as the positive influence of “Instructor” frequency and the negative impact of “Platforms and tools” and “Process”. These insights offer valuable guidance for educators, course designers, and platform developers, contributing to the optimization of MOOC offerings to better meet the evolving needs of learners.http://www.sciencedirect.com/science/article/pii/S2666920X25000062MOOCsLearner satisfactionMachine learningBERT modelsMultiple linear regression
spellingShingle Xieling Chen
Haoran Xie
Di Zou
Gary Cheng
Xiaohui Tao
Fu Lee Wang
Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTs
Computers and Education: Artificial Intelligence
MOOCs
Learner satisfaction
Machine learning
BERT models
Multiple linear regression
title Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTs
title_full Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTs
title_fullStr Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTs
title_full_unstemmed Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTs
title_short Perceived MOOC satisfaction: A review mining approach using machine learning and fine-tuned BERTs
title_sort perceived mooc satisfaction a review mining approach using machine learning and fine tuned berts
topic MOOCs
Learner satisfaction
Machine learning
BERT models
Multiple linear regression
url http://www.sciencedirect.com/science/article/pii/S2666920X25000062
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