Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and Jordan
This article explores how government organizations in Egypt, Tunisia, and Jordan use Facebook (FB) to advocate for the United Nations Sustainable Development Goal 5 (SDG 5). Guided by the Dragonfly Advocacy Model for evaluating social media advocacy and using CrowdTangle for FB content analysis, re...
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| Format: | Article |
| Language: | English |
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University of Minnesota Libraries Publishing
2025-01-01
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| Series: | Journal of Social Equity and Public Administration |
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| Online Access: | https://jsepajournal.org/index.php/jsepa/article/view/5856 |
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| author | Laila El Baradei Mohamed Kadry Ghadeer Ahmed |
| author_facet | Laila El Baradei Mohamed Kadry Ghadeer Ahmed |
| author_sort | Laila El Baradei |
| collection | DOAJ |
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This article explores how government organizations in Egypt, Tunisia, and Jordan use Facebook (FB) to advocate for the United Nations Sustainable Development Goal 5 (SDG 5). Guided by the Dragonfly Advocacy Model for evaluating social media advocacy and using CrowdTangle for FB content analysis, researchers analyzed advocacy efforts over eight and a half years, nearly midway through the planned implementation timeframe of the SDGs. Findings show that the SDG 5 targets most advocated by all three countries were those for women’s empowerment, eliminating violence, ending child marriage, and Female Genital Mutilation (FGM). “Reproductive health,” “technology,” and “unpaid work”’ were among the lowest-mentioned terms. Videos, animation, and influencers were key factors contributing to the effectiveness of FB posts. Gender inequities identified in these Middle Eastern countries, like FGM, honor killings, and inheritance rights, stood in contrast with Western concerns about abortion rights, access to contraception, flexible work arrangements, and digital inclusion.
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| format | Article |
| id | doaj-art-ac99dc98e74542be9755b780fee8cd89 |
| institution | Kabale University |
| issn | 2832-9287 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Minnesota Libraries Publishing |
| record_format | Article |
| series | Journal of Social Equity and Public Administration |
| spelling | doaj-art-ac99dc98e74542be9755b780fee8cd892025-02-09T21:38:24ZengUniversity of Minnesota Libraries PublishingJournal of Social Equity and Public Administration2832-92872025-01-013110.24926/jsepa.v3i1.5856Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and JordanLaila El Baradei0Mohamed Kadry1Ghadeer Ahmed2The American University in CairoDalhousie University, Nova ScotiaThe American University in Cairo This article explores how government organizations in Egypt, Tunisia, and Jordan use Facebook (FB) to advocate for the United Nations Sustainable Development Goal 5 (SDG 5). Guided by the Dragonfly Advocacy Model for evaluating social media advocacy and using CrowdTangle for FB content analysis, researchers analyzed advocacy efforts over eight and a half years, nearly midway through the planned implementation timeframe of the SDGs. Findings show that the SDG 5 targets most advocated by all three countries were those for women’s empowerment, eliminating violence, ending child marriage, and Female Genital Mutilation (FGM). “Reproductive health,” “technology,” and “unpaid work”’ were among the lowest-mentioned terms. Videos, animation, and influencers were key factors contributing to the effectiveness of FB posts. Gender inequities identified in these Middle Eastern countries, like FGM, honor killings, and inheritance rights, stood in contrast with Western concerns about abortion rights, access to contraception, flexible work arrangements, and digital inclusion. https://jsepajournal.org/index.php/jsepa/article/view/5856SDG 5AdvocacyFacebookMiddle EastFemale Genital Mutilation (FGM) |
| spellingShingle | Laila El Baradei Mohamed Kadry Ghadeer Ahmed Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and Jordan Journal of Social Equity and Public Administration SDG 5 Advocacy Middle East Female Genital Mutilation (FGM) |
| title | Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and Jordan |
| title_full | Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and Jordan |
| title_fullStr | Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and Jordan |
| title_full_unstemmed | Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and Jordan |
| title_short | Social Media Advocacy for SDG 5 in the Middle East: Insights from Egypt, Tunisia, and Jordan |
| title_sort | social media advocacy for sdg 5 in the middle east insights from egypt tunisia and jordan |
| topic | SDG 5 Advocacy Middle East Female Genital Mutilation (FGM) |
| url | https://jsepajournal.org/index.php/jsepa/article/view/5856 |
| work_keys_str_mv | AT lailaelbaradei socialmediaadvocacyforsdg5inthemiddleeastinsightsfromegypttunisiaandjordan AT mohamedkadry socialmediaadvocacyforsdg5inthemiddleeastinsightsfromegypttunisiaandjordan AT ghadeerahmed socialmediaadvocacyforsdg5inthemiddleeastinsightsfromegypttunisiaandjordan |