Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour
This study aims to examine the marketability of homemade food and to understand the need for an entrepreneurial venture start-up in Oman. In addition, it explores barriers to buying or selling homemade food. The research is based on a qualitative study using purposive sampling techniques by an inde...
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| Format: | Article |
| Language: | English |
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Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2023-12-01
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| Series: | Multidisciplinary Business Review |
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| Online Access: | https://journalmbr.net/index.php/mbr/article/view/7140 |
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| author | Mohammed Muneerali Thottoli Tif Said Suhail Al Mazroui Duaa Suleiman Amur Al Hoqani Maather Mohammed Al-Alawi |
| author_facet | Mohammed Muneerali Thottoli Tif Said Suhail Al Mazroui Duaa Suleiman Amur Al Hoqani Maather Mohammed Al-Alawi |
| author_sort | Mohammed Muneerali Thottoli |
| collection | DOAJ |
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This study aims to examine the marketability of homemade food and to understand the need for an entrepreneurial venture start-up in Oman. In addition, it explores barriers to buying or selling homemade food. The research is based on a qualitative study using purposive sampling techniques by an indepth interview with 83 aspirant buyers and sellers of homemade food. The study’s findings confirm that the marketability of homemade food can be achieved by developing a unique application for trading these products, that will help to avoid barriers to buying or selling. Most respondents preferred eating homemade food rather than restaurant or commercially prepared food. These research findings provide entrepreneurs with some insight in terms of new venture start-ups for marketing homemade food in niche markets. This research comprises a specific approach to the marketability of homemade food and suggests a unique mobile app for trading homemade food. The data was gathered in Nizwa, Oman, however it could be broadened to encompass more geographic regions, particularly urban areas. The research results, achieved using qualitative methodologies, contribute significantly to the body of existing literature. It enhances value in analysing probable barriers among aspirant buyers and sellers of homemade food.
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| format | Article |
| id | doaj-art-aceeb5db80e448a3a71d7c18c0b2a6cc |
| institution | Kabale University |
| issn | 0718-400X 0718-3992 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE) |
| record_format | Article |
| series | Multidisciplinary Business Review |
| spelling | doaj-art-aceeb5db80e448a3a71d7c18c0b2a6cc2025-02-06T21:39:38ZengAsociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)Multidisciplinary Business Review0718-400X0718-39922023-12-01162Marketing Potential of Homemade Food: a New Entrepreneurial EndeavourMohammed Muneerali Thottoli0Tif Said Suhail Al MazrouiDuaa Suleiman Amur Al HoqaniMaather Mohammed Al-AlawiCollege of Economics, Management and Information Systems, The University of Nizwa Sultanate of Oman This study aims to examine the marketability of homemade food and to understand the need for an entrepreneurial venture start-up in Oman. In addition, it explores barriers to buying or selling homemade food. The research is based on a qualitative study using purposive sampling techniques by an indepth interview with 83 aspirant buyers and sellers of homemade food. The study’s findings confirm that the marketability of homemade food can be achieved by developing a unique application for trading these products, that will help to avoid barriers to buying or selling. Most respondents preferred eating homemade food rather than restaurant or commercially prepared food. These research findings provide entrepreneurs with some insight in terms of new venture start-ups for marketing homemade food in niche markets. This research comprises a specific approach to the marketability of homemade food and suggests a unique mobile app for trading homemade food. The data was gathered in Nizwa, Oman, however it could be broadened to encompass more geographic regions, particularly urban areas. The research results, achieved using qualitative methodologies, contribute significantly to the body of existing literature. It enhances value in analysing probable barriers among aspirant buyers and sellers of homemade food. https://journalmbr.net/index.php/mbr/article/view/7140Homemade foodmarketabilityentrepreneurventure start-up |
| spellingShingle | Mohammed Muneerali Thottoli Tif Said Suhail Al Mazroui Duaa Suleiman Amur Al Hoqani Maather Mohammed Al-Alawi Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour Multidisciplinary Business Review Homemade food marketability entrepreneur venture start-up |
| title | Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour |
| title_full | Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour |
| title_fullStr | Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour |
| title_full_unstemmed | Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour |
| title_short | Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour |
| title_sort | marketing potential of homemade food a new entrepreneurial endeavour |
| topic | Homemade food marketability entrepreneur venture start-up |
| url | https://journalmbr.net/index.php/mbr/article/view/7140 |
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