Internal Marketing (IM): a literature review and research propositions for service excellence
The role of service employees is indeed relevant for the success of any service organization, especially those that process people and internal marketing can help firms to deliver service excellence. Even though it is not a new concept, since it was first mentioned in the literature more than 30 yea...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2010-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123021648006 |
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