Marketing strategies in the function of competitiveness of companies in the Republic of Serbia
The development of a modern company implies the effective implementation of various marketing strategies. Marketing strategies are the basis for an effective marketing plan that is an integral part of the company's business plan. The marketing plan is defined and shaped in practice between the...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2022-01-01
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| Series: | Trendovi u Poslovanju |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2022/2334-816X2202092M.pdf |
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| _version_ | 1823859931990720512 |
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| author | Milić Marko Đervida Ružica Vujičić Slađana |
| author_facet | Milić Marko Đervida Ružica Vujičić Slađana |
| author_sort | Milić Marko |
| collection | DOAJ |
| description | The development of a modern company implies the effective implementation of various marketing strategies. Marketing strategies are the basis for an effective marketing plan that is an integral part of the company's business plan. The marketing plan is defined and shaped in practice between the design of an adequate marketing strategy and the implementation of the marketing campaign. Defining marketing strategies implies a clear specification of a series of specific actions that need to be successfully implemented. Achieving defined marketing goals is directly correlated with well-defined marketing strategies. The key is to ensure measurable results when implementing a marketing strategy. Marketing strategies represent the foundation for developing a tactical plan in the company and thus have an extremely significant impact on the success of the company's operations. Therefore, there is a necessity to clearly define the types of marketing strategies that will be implemented in a certain company. In Republika Srpska, as an integral part of Bosnia and Herzegovina, one can identify different types of marketing strategies applied by companies in order to achieve their business goals. The specifics of the market influence the definition and application of specific marketing strategies. The choice of marketing strategy should always be in the function of improving the competitiveness of a particular company. |
| format | Article |
| id | doaj-art-b0bd51b6a72e416b8c290c1d3c8d5d15 |
| institution | Kabale University |
| issn | 2334-816X 2334-8356 |
| language | English |
| publishDate | 2022-01-01 |
| publisher | Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac |
| record_format | Article |
| series | Trendovi u Poslovanju |
| spelling | doaj-art-b0bd51b6a72e416b8c290c1d3c8d5d152025-02-10T19:38:25ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562022-01-011029210110.5937/trendpos2202092M2334-816X2202092MMarketing strategies in the function of competitiveness of companies in the Republic of SerbiaMilić Marko0Đervida Ružica1https://orcid.org/0000-0003-2880-6324Vujičić Slađana2https://orcid.org/0000-0002-8532-2644Nezavisni univerzitet Banja Luka, Banja Luka, Republika Srpska, Bosna i HercegovinaNezavisni univerzitet Banja Luka, Ekonomski fakultet, Banja Luka, Republika Srpska, Bosna i HercegovinaVisoka škola za poslovnu ekonomiju i preduzetništvo, Beograd, SerbiaThe development of a modern company implies the effective implementation of various marketing strategies. Marketing strategies are the basis for an effective marketing plan that is an integral part of the company's business plan. The marketing plan is defined and shaped in practice between the design of an adequate marketing strategy and the implementation of the marketing campaign. Defining marketing strategies implies a clear specification of a series of specific actions that need to be successfully implemented. Achieving defined marketing goals is directly correlated with well-defined marketing strategies. The key is to ensure measurable results when implementing a marketing strategy. Marketing strategies represent the foundation for developing a tactical plan in the company and thus have an extremely significant impact on the success of the company's operations. Therefore, there is a necessity to clearly define the types of marketing strategies that will be implemented in a certain company. In Republika Srpska, as an integral part of Bosnia and Herzegovina, one can identify different types of marketing strategies applied by companies in order to achieve their business goals. The specifics of the market influence the definition and application of specific marketing strategies. The choice of marketing strategy should always be in the function of improving the competitiveness of a particular company.https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2022/2334-816X2202092M.pdfmarketing strategymarketing planmarketing goalscompanycompetitiveness |
| spellingShingle | Milić Marko Đervida Ružica Vujičić Slađana Marketing strategies in the function of competitiveness of companies in the Republic of Serbia Trendovi u Poslovanju marketing strategy marketing plan marketing goals company competitiveness |
| title | Marketing strategies in the function of competitiveness of companies in the Republic of Serbia |
| title_full | Marketing strategies in the function of competitiveness of companies in the Republic of Serbia |
| title_fullStr | Marketing strategies in the function of competitiveness of companies in the Republic of Serbia |
| title_full_unstemmed | Marketing strategies in the function of competitiveness of companies in the Republic of Serbia |
| title_short | Marketing strategies in the function of competitiveness of companies in the Republic of Serbia |
| title_sort | marketing strategies in the function of competitiveness of companies in the republic of serbia |
| topic | marketing strategy marketing plan marketing goals company competitiveness |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2022/2334-816X2202092M.pdf |
| work_keys_str_mv | AT milicmarko marketingstrategiesinthefunctionofcompetitivenessofcompaniesintherepublicofserbia AT đervidaruzica marketingstrategiesinthefunctionofcompetitivenessofcompaniesintherepublicofserbia AT vujicicslađana marketingstrategiesinthefunctionofcompetitivenessofcompaniesintherepublicofserbia |