Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
ABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 unde...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2016-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123047026001 |
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| author | George Bedinelli Rossi Dirceu da Silva Mauro Neves Garcia |
| author_facet | George Bedinelli Rossi Dirceu da Silva Mauro Neves Garcia |
| author_sort | George Bedinelli Rossi |
| collection | DOAJ |
| description | ABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil. |
| format | Article |
| id | doaj-art-b26721c20a4e460b894b790e47ae5002 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2016-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-b26721c20a4e460b894b790e47ae50022025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2016-01-01135126Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet EnvironmentGeorge Bedinelli RossiDirceu da SilvaMauro Neves GarciaABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.http://www.redalyc.org/articulo.oa?id=123047026001keywordsinteractivityexplicit memoryinternetundergraduate students |
| spellingShingle | George Bedinelli Rossi Dirceu da Silva Mauro Neves Garcia Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment BBR: Brazilian Business Review keywords interactivity explicit memory internet undergraduate students |
| title | Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
| title_full | Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
| title_fullStr | Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
| title_full_unstemmed | Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
| title_short | Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
| title_sort | interactivity and explicit memory formation of consumer undergraduate male students on internet environment |
| topic | keywords interactivity explicit memory internet undergraduate students |
| url | http://www.redalyc.org/articulo.oa?id=123047026001 |
| work_keys_str_mv | AT georgebedinellirossi interactivityandexplicitmemoryformationofconsumerundergraduatemalestudentsoninternetenvironment AT dirceudasilva interactivityandexplicitmemoryformationofconsumerundergraduatemalestudentsoninternetenvironment AT mauronevesgarcia interactivityandexplicitmemoryformationofconsumerundergraduatemalestudentsoninternetenvironment |