Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

ABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 unde...

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Bibliographic Details
Main Authors: George Bedinelli Rossi, Dirceu da Silva, Mauro Neves Garcia
Format: Article
Language:English
Published: FUCAPE Business School 2016-01-01
Series:BBR: Brazilian Business Review
Subjects:
keywords
interactivity
explicit memory
internet
undergraduate students
Online Access:http://www.redalyc.org/articulo.oa?id=123047026001
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