The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2019-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123066812005 |
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| author | Eliana Andréa Severo Julio Cesar Ferro de Guimarães Mateus Luan Dellarmelin Rossana Parizotto Ribeiro |
| author_facet | Eliana Andréa Severo Julio Cesar Ferro de Guimarães Mateus Luan Dellarmelin Rossana Parizotto Ribeiro |
| author_sort | Eliana Andréa Severo |
| collection | DOAJ |
| description | With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development. |
| format | Article |
| id | doaj-art-b3fb3095216946b8b01761fd1e6df354 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2019-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-b3fb3095216946b8b01761fd1e6df3542025-02-06T23:39:32ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2019-01-0116550051810.15728/bbr.2019.16.5.5The Influence of Social Networks on Environmental Awareness and the Social Responsibility of GenerationsEliana Andréa SeveroJulio Cesar Ferro de GuimarãesMateus Luan DellarmelinRossana Parizotto RibeiroWith the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development.http://www.redalyc.org/articulo.oa?id=123066812005social networksenvironmental awarenesssocial responsibilitygenerations |
| spellingShingle | Eliana Andréa Severo Julio Cesar Ferro de Guimarães Mateus Luan Dellarmelin Rossana Parizotto Ribeiro The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations BBR: Brazilian Business Review social networks environmental awareness social responsibility generations |
| title | The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
| title_full | The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
| title_fullStr | The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
| title_full_unstemmed | The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
| title_short | The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
| title_sort | influence of social networks on environmental awareness and the social responsibility of generations |
| topic | social networks environmental awareness social responsibility generations |
| url | http://www.redalyc.org/articulo.oa?id=123066812005 |
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