Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs
A major priority for UF/IFAS is the promotion of science-based landscape management practices to conserve water resources. This publication outlines specific opportunities that exist for tailoring landscape water conservation programs to Floridians who live in more and less metropolitan areas. Peop...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2018-09-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/106341 |
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| _version_ | 1823868430559739904 |
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| author | Laura A. Sanagorski Warner John M. Diaz |
| author_facet | Laura A. Sanagorski Warner John M. Diaz |
| author_sort | Laura A. Sanagorski Warner |
| collection | DOAJ |
| description |
A major priority for UF/IFAS is the promotion of science-based landscape management practices to conserve water resources. This publication outlines specific opportunities that exist for tailoring landscape water conservation programs to Floridians who live in more and less metropolitan areas. People who live in more populated counties in Florida tend to have longer residency tenure, are more likely to live within a community governed by a homeowners’ association, and to hire a landscape professional. This audience demonstrates increased engagement with specific water conservation practices as compared to other conservation strategies. Understanding these differences among audience subgroups can provide insights to guide impactful Extension programs.
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| format | Article |
| id | doaj-art-b7aa83a1b45e48afa3c43264d3f763e0 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2018-09-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-b7aa83a1b45e48afa3c43264d3f763e02025-02-08T05:53:20ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092018-09-0120185Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation ProgramsLaura A. Sanagorski Warner0https://orcid.org/0000-0003-2784-6666John M. Diaz1University of FloridaUniversity of Florida A major priority for UF/IFAS is the promotion of science-based landscape management practices to conserve water resources. This publication outlines specific opportunities that exist for tailoring landscape water conservation programs to Floridians who live in more and less metropolitan areas. People who live in more populated counties in Florida tend to have longer residency tenure, are more likely to live within a community governed by a homeowners’ association, and to hire a landscape professional. This audience demonstrates increased engagement with specific water conservation practices as compared to other conservation strategies. Understanding these differences among audience subgroups can provide insights to guide impactful Extension programs. https://journals.flvc.org/edis/article/view/106341Audience segmentationBehavior changeExtension methodsUrban Extension |
| spellingShingle | Laura A. Sanagorski Warner John M. Diaz Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs EDIS Audience segmentation Behavior change Extension methods Urban Extension |
| title | Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs |
| title_full | Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs |
| title_fullStr | Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs |
| title_full_unstemmed | Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs |
| title_short | Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs |
| title_sort | using county typology informed by population size to understand key audience characteristics for tailored landscape water conservation programs |
| topic | Audience segmentation Behavior change Extension methods Urban Extension |
| url | https://journals.flvc.org/edis/article/view/106341 |
| work_keys_str_mv | AT lauraasanagorskiwarner usingcountytypologyinformedbypopulationsizetounderstandkeyaudiencecharacteristicsfortailoredlandscapewaterconservationprograms AT johnmdiaz usingcountytypologyinformedbypopulationsizetounderstandkeyaudiencecharacteristicsfortailoredlandscapewaterconservationprograms |