Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus
Religious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American e...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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University of the Free State
2017-06-01
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| Series: | Acta Theologica |
| Online Access: | https://journals.ufs.ac.za/index.php/at/article/view/2801 |
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| _version_ | 1823858932558331904 |
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| author | Sanchez Sabate Gelabert Santané Badilla Briones Del Valle Rojas |
| author_facet | Sanchez Sabate Gelabert Santané Badilla Briones Del Valle Rojas |
| author_sort | Sanchez Sabate |
| collection | DOAJ |
| description |
Religious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American evangelical Christians to becoming a secular and liberal celebrity, playing in highly sexualized live shows and videos. Drawing on a complementary use of sociological, economic and language theories of value, this paper explores Cyrus’ religious apostasy as a transformation from a Christian commodity to a secular one. Our study shows that, while for the industry, be it Christian or secular, Cyrus’ sociological and language values are always subsidiary to her economic value as a commodity, for Christian consumers, her economic value depends on her social and language values.
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| format | Article |
| id | doaj-art-b7ef0aa8836140a2b16431d8b089151b |
| institution | Kabale University |
| issn | 1015-8758 2309-9089 |
| language | English |
| publishDate | 2017-06-01 |
| publisher | University of the Free State |
| record_format | Article |
| series | Acta Theologica |
| spelling | doaj-art-b7ef0aa8836140a2b16431d8b089151b2025-02-11T09:51:16ZengUniversity of the Free StateActa Theologica1015-87582309-90892017-06-0137110.38140/at.v37i1.2801Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley CyrusSanchez Sabate0Gelabert Santané1Badilla Briones2Del Valle Rojas3Universidad de La Frontera, ChileUniversidad Adventista de ChileUniversidad de La Frontera, Chile.Universidad de La Frontera, Chile Religious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American evangelical Christians to becoming a secular and liberal celebrity, playing in highly sexualized live shows and videos. Drawing on a complementary use of sociological, economic and language theories of value, this paper explores Cyrus’ religious apostasy as a transformation from a Christian commodity to a secular one. Our study shows that, while for the industry, be it Christian or secular, Cyrus’ sociological and language values are always subsidiary to her economic value as a commodity, for Christian consumers, her economic value depends on her social and language values. https://journals.ufs.ac.za/index.php/at/article/view/2801 |
| spellingShingle | Sanchez Sabate Gelabert Santané Badilla Briones Del Valle Rojas Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus Acta Theologica |
| title | Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus |
| title_full | Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus |
| title_fullStr | Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus |
| title_full_unstemmed | Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus |
| title_short | Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus |
| title_sort | christian and secular values for sale the religious apostasy of celebrity and disney s hannah montana star miley cyrus |
| url | https://journals.ufs.ac.za/index.php/at/article/view/2801 |
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