FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIA

The competitive landscape of financial technology (fintech) industry in Nigerian is challenged by several factors such as underserved consumer needs, as well as funding shrinkage occasioned by global investment decline. This recoil necessitates a deep understanding of the factors that affects their...

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Main Authors: Ayodeji Gbenga Bamidele, Edafe Bawa Dogo
Format: Article
Language:English
Published: Kwara State University, Malete Nigeria 2024-10-01
Series:Malete Journal of Accounting and Finance
Subjects:
Online Access:https://majaf.com.ng/index.php/majaf/article/view/146
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author Ayodeji Gbenga Bamidele
Edafe Bawa Dogo
author_facet Ayodeji Gbenga Bamidele
Edafe Bawa Dogo
author_sort Ayodeji Gbenga Bamidele
collection DOAJ
description The competitive landscape of financial technology (fintech) industry in Nigerian is challenged by several factors such as underserved consumer needs, as well as funding shrinkage occasioned by global investment decline. This recoil necessitates a deep understanding of the factors that affects their competitive advantage. This study thus investigates the impact of financial support, a business incubation strategy on competitive advantage of fintech firms in Lagos State, Nigeria. This study adopts a survey research design to collect primary data from a population of 200 owners/managers of registered fintech firms in Lagos State, Nigeria. Total enumeration was used to determine the sample size of 200 owner/managers. Data was collected using an adapted and close ended questionnaire and a response rate of 73% (146) was obtained. The validity and reliability of the research instrument was established using Average Variance Extracted, Composite Reliability, and Cronbach’s alpha coefficients, thus ensuring its accuracy and consistency. Descriptive statistics and inferential statistics were utilised to analyse the data. The findings of the study revealed that financial support does not exhibit a significant effect on competitive advantage (β = 0.067, R2= 0.028, p > 0.05) fintech firms in Lagos State, Nigeria. Based on the conducted investigation, it is clear that the impact of financial support alone on competitive advantage in fintech enterprises may not be statistically significant. The study therefore recommends that fintech companies in Lagos State, Nigeria should pay attention to other factors not limited to financial support, to help meet the growing consumer needs and build their competitive advantage
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spelling doaj-art-b8218857e9d0408e9291a8decfbf683c2025-02-11T23:08:12ZengKwara State University, Malete NigeriaMalete Journal of Accounting and Finance2735-96032024-10-0142FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIAAyodeji Gbenga Bamidele0Edafe Bawa Dogo1Babcock University, Ogun State, NigeriaBabcock University, Ogun State, Nigeria The competitive landscape of financial technology (fintech) industry in Nigerian is challenged by several factors such as underserved consumer needs, as well as funding shrinkage occasioned by global investment decline. This recoil necessitates a deep understanding of the factors that affects their competitive advantage. This study thus investigates the impact of financial support, a business incubation strategy on competitive advantage of fintech firms in Lagos State, Nigeria. This study adopts a survey research design to collect primary data from a population of 200 owners/managers of registered fintech firms in Lagos State, Nigeria. Total enumeration was used to determine the sample size of 200 owner/managers. Data was collected using an adapted and close ended questionnaire and a response rate of 73% (146) was obtained. The validity and reliability of the research instrument was established using Average Variance Extracted, Composite Reliability, and Cronbach’s alpha coefficients, thus ensuring its accuracy and consistency. Descriptive statistics and inferential statistics were utilised to analyse the data. The findings of the study revealed that financial support does not exhibit a significant effect on competitive advantage (β = 0.067, R2= 0.028, p > 0.05) fintech firms in Lagos State, Nigeria. Based on the conducted investigation, it is clear that the impact of financial support alone on competitive advantage in fintech enterprises may not be statistically significant. The study therefore recommends that fintech companies in Lagos State, Nigeria should pay attention to other factors not limited to financial support, to help meet the growing consumer needs and build their competitive advantage https://majaf.com.ng/index.php/majaf/article/view/146Competitive advantageFinancial supportFinancial technology
spellingShingle Ayodeji Gbenga Bamidele
Edafe Bawa Dogo
FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIA
Malete Journal of Accounting and Finance
Competitive advantage
Financial support
Financial technology
title FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIA
title_full FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIA
title_fullStr FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIA
title_full_unstemmed FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIA
title_short FINANCIAL SUPPORT AND COMPETITIVE ADVANTAGE OF SELECTED FINANCIAL TECHNOLOGY FIRMS IN LAGOS STATE, NIGERIA
title_sort financial support and competitive advantage of selected financial technology firms in lagos state nigeria
topic Competitive advantage
Financial support
Financial technology
url https://majaf.com.ng/index.php/majaf/article/view/146
work_keys_str_mv AT ayodejigbengabamidele financialsupportandcompetitiveadvantageofselectedfinancialtechnologyfirmsinlagosstatenigeria
AT edafebawadogo financialsupportandcompetitiveadvantageofselectedfinancialtechnologyfirmsinlagosstatenigeria