Effectiveness of Henan flood communication among opinion leaders on Douyin
Periodic floods in China have been observed in recent years. While social media plays an essential role in disseminating flood information, limited research on the effectiveness of flood communication among opinion leaders in China. The specific characteristics, communication strategies, strengths,...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IOP Publishing
2025-01-01
|
| Series: | Environmental Research Communications |
| Subjects: | |
| Online Access: | https://doi.org/10.1088/2515-7620/adae5f |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825201939007143936 |
|---|---|
| author | Gan Liu Mohamad Saifudin Mohamad Saleh Miao Huang |
| author_facet | Gan Liu Mohamad Saifudin Mohamad Saleh Miao Huang |
| author_sort | Gan Liu |
| collection | DOAJ |
| description | Periodic floods in China have been observed in recent years. While social media plays an essential role in disseminating flood information, limited research on the effectiveness of flood communication among opinion leaders in China. The specific characteristics, communication strategies, strengths, and weaknesses of the videos shared by opinion leaders remain ambiguous. The current study aims to explore the effectiveness of Douyin as a platform for opinion leaders in communicating flood crisis information by applying media richness and opinion leader theories. The main objective of this study is to examine the characteristic of flood information on Douyin, the communication strategies of flood information used by opinion leader, and the strengths and weaknesses of Douyin platform during flood communication. The results demonstrated that social media influencers were the most active opinion leaders in disseminating flood information, with short videos between zero and 15 seconds as the most popular communication format. In addition, hashtags and emoticons were essential communication strategies. While viral short videos were significant advantages of Douyin flood communication, rumours and fake news impeded the further development and spread of flood information. Summarily, this study significantly enriched the fields of crisis and environmental communication that received limited investigations in China previously. |
| format | Article |
| id | doaj-art-b8559c13a9714de5ae04e7f8a05c17a2 |
| institution | Kabale University |
| issn | 2515-7620 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IOP Publishing |
| record_format | Article |
| series | Environmental Research Communications |
| spelling | doaj-art-b8559c13a9714de5ae04e7f8a05c17a22025-02-07T17:09:44ZengIOP PublishingEnvironmental Research Communications2515-76202025-01-017202500210.1088/2515-7620/adae5fEffectiveness of Henan flood communication among opinion leaders on DouyinGan Liu0Mohamad Saifudin Mohamad Saleh1https://orcid.org/0000-0002-1591-0002Miao Huang2School of Communication, Universiti Sains Malaysia , MalaysiaSchool of Communication, Universiti Sains Malaysia , MalaysiaSchool of Animation and Digital Arts, Communication University of China , Nanjing, People’s Republic of ChinaPeriodic floods in China have been observed in recent years. While social media plays an essential role in disseminating flood information, limited research on the effectiveness of flood communication among opinion leaders in China. The specific characteristics, communication strategies, strengths, and weaknesses of the videos shared by opinion leaders remain ambiguous. The current study aims to explore the effectiveness of Douyin as a platform for opinion leaders in communicating flood crisis information by applying media richness and opinion leader theories. The main objective of this study is to examine the characteristic of flood information on Douyin, the communication strategies of flood information used by opinion leader, and the strengths and weaknesses of Douyin platform during flood communication. The results demonstrated that social media influencers were the most active opinion leaders in disseminating flood information, with short videos between zero and 15 seconds as the most popular communication format. In addition, hashtags and emoticons were essential communication strategies. While viral short videos were significant advantages of Douyin flood communication, rumours and fake news impeded the further development and spread of flood information. Summarily, this study significantly enriched the fields of crisis and environmental communication that received limited investigations in China previously.https://doi.org/10.1088/2515-7620/adae5fflood communicationopinion leaderDouyinsocial mediaChina |
| spellingShingle | Gan Liu Mohamad Saifudin Mohamad Saleh Miao Huang Effectiveness of Henan flood communication among opinion leaders on Douyin Environmental Research Communications flood communication opinion leader Douyin social media China |
| title | Effectiveness of Henan flood communication among opinion leaders on Douyin |
| title_full | Effectiveness of Henan flood communication among opinion leaders on Douyin |
| title_fullStr | Effectiveness of Henan flood communication among opinion leaders on Douyin |
| title_full_unstemmed | Effectiveness of Henan flood communication among opinion leaders on Douyin |
| title_short | Effectiveness of Henan flood communication among opinion leaders on Douyin |
| title_sort | effectiveness of henan flood communication among opinion leaders on douyin |
| topic | flood communication opinion leader Douyin social media China |
| url | https://doi.org/10.1088/2515-7620/adae5f |
| work_keys_str_mv | AT ganliu effectivenessofhenanfloodcommunicationamongopinionleadersondouyin AT mohamadsaifudinmohamadsaleh effectivenessofhenanfloodcommunicationamongopinionleadersondouyin AT miaohuang effectivenessofhenanfloodcommunicationamongopinionleadersondouyin |