Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)
The article explores the contexts of social construction of markets, focusing on the family farmers’ market at EXPOINTER (Brazil) as research topic. The main goal is to discuss the historical development of this marketplace by using a methodology based on semistructured interviews with key actors, s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2016-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93849899009 |
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| _version_ | 1825207446428188672 |
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| author | Maycon Schubert Sergio Schneider |
| author_facet | Maycon Schubert Sergio Schneider |
| author_sort | Maycon Schubert |
| collection | DOAJ |
| description | The article explores the contexts of social construction of markets, focusing on the family farmers’ market at EXPOINTER (Brazil) as research topic. The main goal is to discuss the historical development of this marketplace by using a methodology based on semistructured interviews with key actors, social movements and public officials. Besides, a questionnaire with closed questions was applied to 218 buyers/consumers to gather information on their profile. The family farmers’ market exists since 1999 within EXPOINTER as a fair and takes place annually. The analysis showed that the buyers/consumers at the fair have a high income and educational level. The findings showed that the products from the family farmers have a great receptivity among consumers because of their quality as well as due to a sense that they contribute to health. The study also concluded that the fair was created by a coalition of interest by the government and social movements, especially the rural trade unions of family farmers. |
| format | Article |
| id | doaj-art-b87ba294b1284a299fafb1394068adc4 |
| institution | Kabale University |
| issn | 2177-6229 |
| language | Portuguese |
| publishDate | 2016-01-01 |
| publisher | Universidade do Vale do Rio dos Sinos (UNISINOS) |
| record_format | Article |
| series | Ciências Sociais Unisinos |
| spelling | doaj-art-b87ba294b1284a299fafb1394068adc42025-02-06T23:31:41ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292016-01-01523373382Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)Maycon SchubertSergio SchneiderThe article explores the contexts of social construction of markets, focusing on the family farmers’ market at EXPOINTER (Brazil) as research topic. The main goal is to discuss the historical development of this marketplace by using a methodology based on semistructured interviews with key actors, social movements and public officials. Besides, a questionnaire with closed questions was applied to 218 buyers/consumers to gather information on their profile. The family farmers’ market exists since 1999 within EXPOINTER as a fair and takes place annually. The analysis showed that the buyers/consumers at the fair have a high income and educational level. The findings showed that the products from the family farmers have a great receptivity among consumers because of their quality as well as due to a sense that they contribute to health. The study also concluded that the fair was created by a coalition of interest by the government and social movements, especially the rural trade unions of family farmers.http://www.redalyc.org/articulo.oa?id=93849899009fairconsumptionfamily farming“healthiness” |
| spellingShingle | Maycon Schubert Sergio Schneider Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS) Ciências Sociais Unisinos fair consumption family farming “healthiness” |
| title | Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS) |
| title_full | Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS) |
| title_fullStr | Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS) |
| title_full_unstemmed | Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS) |
| title_short | Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS) |
| title_sort | construcao social de mercados e as tendencias de consumo o caso do pavilhao da agricultura familiar da expointer rs |
| topic | fair consumption family farming “healthiness” |
| url | http://www.redalyc.org/articulo.oa?id=93849899009 |
| work_keys_str_mv | AT mayconschubert construcaosocialdemercadoseastendenciasdeconsumoocasodopavilhaodaagriculturafamiliardaexpointerrs AT sergioschneider construcaosocialdemercadoseastendenciasdeconsumoocasodopavilhaodaagriculturafamiliardaexpointerrs |