Big data analytics and AI as success factors for online video streaming platforms

As the trend in the current generation with the use of mobile devices is rapidly increasing, online video streaming has risen to the top in the entertainment industry. These platforms have experienced radical expansion due to the incorporation of Big Data Analytics and Artificial Intelligence which...

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Bibliographic Details
Main Authors: Muhammad Arshad, Choo Wou Onn, Ashfaq Ahmad, Goabaone Mogwe
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-02-01
Series:Frontiers in Big Data
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fdata.2025.1513027/full
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