Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders Approach

Objective In the context of today's intensely competitive environments, the ability of organizations to meet and exceed the expectations of their key stakeholders has become increasingly crucial for their survival, as well as for boosting their overall competitiveness and productivity. This dyn...

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Main Authors: Maryam Khalatbari Moazam, Hamidreza Yazdani, Naser Asgari
Format: Article
Language:fas
Published: University of Tehran 2024-06-01
Series:مدیریت دولتی
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Online Access:https://jipa.ut.ac.ir/article_94721_c7a67b4d7c8613989a94ab3db18dedc2.pdf
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author Maryam Khalatbari Moazam
Hamidreza Yazdani
Naser Asgari
author_facet Maryam Khalatbari Moazam
Hamidreza Yazdani
Naser Asgari
author_sort Maryam Khalatbari Moazam
collection DOAJ
description Objective In the context of today's intensely competitive environments, the ability of organizations to meet and exceed the expectations of their key stakeholders has become increasingly crucial for their survival, as well as for boosting their overall competitiveness and productivity. This dynamic forms the crux of a significant issue in the realm of effective interaction between organizations and their external environment, widely recognized as "corporate social responsibility" (CSR). The critical importance of CSR in the competitive landscape of today's markets has led to a proliferation of scholarly studies from varied perspectives, each with distinct objectives. In pursuit of gaining a deeper and more comprehensive understanding of the CSR practices adopted by organizations, this research has undertaken a detailed review and classification of the strategies that banks have implemented in alignment with their responsibilities towards external stakeholders. Methods This study is conducted as qualitative applied research employing a meta-synthesis approach. The data sources for this investigation included a curated selection of articles from international scientific databases, carefully chosen based on stringent criteria designed specifically for the meta-synthesis process. Results The practices that banks have adopted in accordance with their corporate social responsibility towards their external stakeholders can be systematically categorized into five principal groups: actions related to society, the environment, customers, competitors, and suppliers. Delving deeper, societal-related actions are subdivided into six classifications: economic, social, legal, artistic-cultural, educational, and sanitary-health initiatives. Environmental CSR actions by banks are grouped into four distinct categories: resource and energy consumption management, environmental protection efforts, environmental development initiatives, and practices related to green banking. The classifications of actions related to customers are delineated based on the nature of customer interactions, the quality of customer service provided, the intrinsic qualities of the products, and the delivery methods of these products. Additionally, the expectations of stakeholders compel banks not only to act ethically towards their suppliers and competitors but also to avoid any unethical practices. Although the actions taken in this regard are less numerous than those aimed at other stakeholders, their importance in the CSR strategies of banks cannot be underestimated. Conclusion The diligent efforts of banks to align with the expectations of their stakeholders establish them as socially accountable entities, which significantly enhances their sustainability and continuous productivity within competitive markets. The distinctive nature of the research methodology, incorporating both qualitative approaches and meta-synthesis strategies, enabled the researchers to tackle this issue from a holistic perspective. Consequently, the practices of corporate social responsibility in the banking sector with regard to external stakeholders were exhaustively identified and systematically classified. These comprehensive findings provide a valuable and effective framework for banks and other akin organizations to develop and refine their corporate social responsibility programs concerning external stakeholders.
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spelling doaj-art-c4c090d5c46341968363806770b32e072025-02-11T13:52:42ZfasUniversity of Tehranمدیریت دولتی2008-58772423-53422024-06-0116242245410.22059/jipa.2023.360041.333694721Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders ApproachMaryam Khalatbari Moazam0Hamidreza Yazdani1Naser Asgari2PhD. Candidate, Department of Public Administration, Faculty of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran. Iran.Assistant Prof., Department of Human Resource Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Qom, Iran.Associate Prof., Department of Public Administration, Faculty of Management, Shahid Sattari Aeronautical University of Science and Technology, Tehran, Iran.Objective In the context of today's intensely competitive environments, the ability of organizations to meet and exceed the expectations of their key stakeholders has become increasingly crucial for their survival, as well as for boosting their overall competitiveness and productivity. This dynamic forms the crux of a significant issue in the realm of effective interaction between organizations and their external environment, widely recognized as "corporate social responsibility" (CSR). The critical importance of CSR in the competitive landscape of today's markets has led to a proliferation of scholarly studies from varied perspectives, each with distinct objectives. In pursuit of gaining a deeper and more comprehensive understanding of the CSR practices adopted by organizations, this research has undertaken a detailed review and classification of the strategies that banks have implemented in alignment with their responsibilities towards external stakeholders. Methods This study is conducted as qualitative applied research employing a meta-synthesis approach. The data sources for this investigation included a curated selection of articles from international scientific databases, carefully chosen based on stringent criteria designed specifically for the meta-synthesis process. Results The practices that banks have adopted in accordance with their corporate social responsibility towards their external stakeholders can be systematically categorized into five principal groups: actions related to society, the environment, customers, competitors, and suppliers. Delving deeper, societal-related actions are subdivided into six classifications: economic, social, legal, artistic-cultural, educational, and sanitary-health initiatives. Environmental CSR actions by banks are grouped into four distinct categories: resource and energy consumption management, environmental protection efforts, environmental development initiatives, and practices related to green banking. The classifications of actions related to customers are delineated based on the nature of customer interactions, the quality of customer service provided, the intrinsic qualities of the products, and the delivery methods of these products. Additionally, the expectations of stakeholders compel banks not only to act ethically towards their suppliers and competitors but also to avoid any unethical practices. Although the actions taken in this regard are less numerous than those aimed at other stakeholders, their importance in the CSR strategies of banks cannot be underestimated. Conclusion The diligent efforts of banks to align with the expectations of their stakeholders establish them as socially accountable entities, which significantly enhances their sustainability and continuous productivity within competitive markets. The distinctive nature of the research methodology, incorporating both qualitative approaches and meta-synthesis strategies, enabled the researchers to tackle this issue from a holistic perspective. Consequently, the practices of corporate social responsibility in the banking sector with regard to external stakeholders were exhaustively identified and systematically classified. These comprehensive findings provide a valuable and effective framework for banks and other akin organizations to develop and refine their corporate social responsibility programs concerning external stakeholders.https://jipa.ut.ac.ir/article_94721_c7a67b4d7c8613989a94ab3db18dedc2.pdfcorporate social responsibilityexternal stakeholdersbanking industrymeta-synthesis
spellingShingle Maryam Khalatbari Moazam
Hamidreza Yazdani
Naser Asgari
Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders Approach
مدیریت دولتی
corporate social responsibility
external stakeholders
banking industry
meta-synthesis
title Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders Approach
title_full Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders Approach
title_fullStr Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders Approach
title_full_unstemmed Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders Approach
title_short Meta-synthesizing of Practices of Corporate Social Responsibility: External Stake-holders Approach
title_sort meta synthesizing of practices of corporate social responsibility external stake holders approach
topic corporate social responsibility
external stakeholders
banking industry
meta-synthesis
url https://jipa.ut.ac.ir/article_94721_c7a67b4d7c8613989a94ab3db18dedc2.pdf
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AT hamidrezayazdani metasynthesizingofpracticesofcorporatesocialresponsibilityexternalstakeholdersapproach
AT naserasgari metasynthesizingofpracticesofcorporatesocialresponsibilityexternalstakeholdersapproach