To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021
This study focuses on 24 published augmented reality (AR) articles in top-tier SSCI indexed advertising and marketing journals with high SJR rankings between 2017 and 2021. Employing a content analysis frame of Yale and Gilly (1988), the study aims to provide insight for further AR-related research...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2022-06-01
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| Series: | Medya ve Kültür |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2436522 |
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