Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations

ABSTRACT This article aims to verify the reality of eco-innovations developed by global hotel chains, highlighting the innovative designs employed by these organizations, the barriers and incentives faced by these companies and motivations to invest in innovations for this purpose. This multiple cas...

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Main Authors: Vanessa de Oliveira Menezes, Sieglinde Kindl da Cunha
Format: Article
Language:English
Published: FUCAPE Business School 2016-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123047026005
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author Vanessa de Oliveira Menezes
Sieglinde Kindl da Cunha
author_facet Vanessa de Oliveira Menezes
Sieglinde Kindl da Cunha
author_sort Vanessa de Oliveira Menezes
collection DOAJ
description ABSTRACT This article aims to verify the reality of eco-innovations developed by global hotel chains, highlighting the innovative designs employed by these organizations, the barriers and incentives faced by these companies and motivations to invest in innovations for this purpose. This multiple case study, of qualitative, descriptive and sectional nature used the thematic content analysis, using the NVivo® software to analyze some of the data obtained and supported on the triangulation of information to increase the reliability of the results. The data sources were empirical research, gathered through interviews and questionnaires, and documentary research. We found that the chains under study develop a large number of ecoinnovations in their companies, and most of them are end-of-pipe. In the respondents´ view, there are more barriers than incentives for the development of this type of innovation and the development is driven in large part as a mean to gain competitive advantage.
format Article
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institution Kabale University
issn 1807-734X
language English
publishDate 2016-01-01
publisher FUCAPE Business School
record_format Article
series BBR: Brazilian Business Review
spelling doaj-art-c924b456a9914c06b770d59da353582e2025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2016-01-01135108128Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and MotivationsVanessa de Oliveira MenezesSieglinde Kindl da CunhaABSTRACT This article aims to verify the reality of eco-innovations developed by global hotel chains, highlighting the innovative designs employed by these organizations, the barriers and incentives faced by these companies and motivations to invest in innovations for this purpose. This multiple case study, of qualitative, descriptive and sectional nature used the thematic content analysis, using the NVivo® software to analyze some of the data obtained and supported on the triangulation of information to increase the reliability of the results. The data sources were empirical research, gathered through interviews and questionnaires, and documentary research. We found that the chains under study develop a large number of ecoinnovations in their companies, and most of them are end-of-pipe. In the respondents´ view, there are more barriers than incentives for the development of this type of innovation and the development is driven in large part as a mean to gain competitive advantage.http://www.redalyc.org/articulo.oa?id=123047026005keywordsecoinnovationglobal hotel chainsinnovation designsbarriers and incentivesmotivations
spellingShingle Vanessa de Oliveira Menezes
Sieglinde Kindl da Cunha
Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations
BBR: Brazilian Business Review
keywords
eco
innovation
global hotel chains
innovation designs
barriers and incentives
motivations
title Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations
title_full Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations
title_fullStr Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations
title_full_unstemmed Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations
title_short Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations
title_sort eco innovation in global hotel chains designs barriers incentives and motivations
topic keywords
eco
innovation
global hotel chains
innovation designs
barriers and incentives
motivations
url http://www.redalyc.org/articulo.oa?id=123047026005
work_keys_str_mv AT vanessadeoliveiramenezes ecoinnovationinglobalhotelchainsdesignsbarriersincentivesandmotivations
AT sieglindekindldacunha ecoinnovationinglobalhotelchainsdesignsbarriersincentivesandmotivations