Identifying and Meeting the Needs of Extension’s Target Audiences
This document provides an overview of the concept of target audiences as it relate to Extension education, and briefly presents concepts of audience analysis and educational content selection. In contrast to the general population, a target audience is comprised of people who can take some explicit...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2019-05-01
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| Series: | EDIS |
| Online Access: | https://ojs.test.flvc.org/edis/article/view/108892 |
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| _version_ | 1825205806333689856 |
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| author | Laura A. Warner Glenn D. Israel John M. Diaz |
| author_facet | Laura A. Warner Glenn D. Israel John M. Diaz |
| author_sort | Laura A. Warner |
| collection | DOAJ |
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This document provides an overview of the concept of target audiences as it relate to Extension education, and briefly presents concepts of audience analysis and educational content selection. In contrast to the general population, a target audience is comprised of people who can take some explicit action to help solve an identified problem addressed by an Extension program. Additionally, a target audience is sometimes the people who are affected most by that problem. An understanding of the concept of target audiences paired with intentional selection of appropriate educational activities and content can support an impactful Extension program.
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| format | Article |
| id | doaj-art-ced546db24064ac295414211e870603a |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2019-05-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-ced546db24064ac295414211e870603a2025-02-07T13:52:39ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092019-05-0120193Identifying and Meeting the Needs of Extension’s Target AudiencesLaura A. Warner0https://orcid.org/0000-0003-2784-6666Glenn D. Israel1John M. Diaz2University of FloridaUniversity of FloridaUniversity of Florida This document provides an overview of the concept of target audiences as it relate to Extension education, and briefly presents concepts of audience analysis and educational content selection. In contrast to the general population, a target audience is comprised of people who can take some explicit action to help solve an identified problem addressed by an Extension program. Additionally, a target audience is sometimes the people who are affected most by that problem. An understanding of the concept of target audiences paired with intentional selection of appropriate educational activities and content can support an impactful Extension program. https://ojs.test.flvc.org/edis/article/view/108892 |
| spellingShingle | Laura A. Warner Glenn D. Israel John M. Diaz Identifying and Meeting the Needs of Extension’s Target Audiences EDIS |
| title | Identifying and Meeting the Needs of Extension’s Target Audiences |
| title_full | Identifying and Meeting the Needs of Extension’s Target Audiences |
| title_fullStr | Identifying and Meeting the Needs of Extension’s Target Audiences |
| title_full_unstemmed | Identifying and Meeting the Needs of Extension’s Target Audiences |
| title_short | Identifying and Meeting the Needs of Extension’s Target Audiences |
| title_sort | identifying and meeting the needs of extension s target audiences |
| url | https://ojs.test.flvc.org/edis/article/view/108892 |
| work_keys_str_mv | AT lauraawarner identifyingandmeetingtheneedsofextensionstargetaudiences AT glenndisrael identifyingandmeetingtheneedsofextensionstargetaudiences AT johnmdiaz identifyingandmeetingtheneedsofextensionstargetaudiences |