Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries
The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a ntecedents of online store loyalty; however, unlike...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2024-05-01
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| Series: | Organizations and Markets in Emerging Economies |
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| Online Access: | https://www.zurnalai.vu.lt/omee/article/view/34762 |
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| author | Vytautas Dikcius Karina Adomaviciute - Sakalauske Neringa Vilkaite - Vaitone Sigita Kirse |
| author_facet | Vytautas Dikcius Karina Adomaviciute - Sakalauske Neringa Vilkaite - Vaitone Sigita Kirse |
| author_sort | Vytautas Dikcius |
| collection | DOAJ |
| description |
The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a ntecedents of online store loyalty; however, unlike previous works, the present study explores a conceptual perception of loyalty. This study provides insights into behavioral and attitudinal perspectives and concentrates on the importance of the affective dimension of attitudinal loyalty. Additionally, this study analyzes differences in attitudinal loyalty toward online stores between loyal and disloyal respondents. The study was based on a survey performed in four countries—the USA, China, Spain, and Lithuania. The results highlight the importance of the affective aspect of loyalty and differences in its evaluation among the surveyed countries. The findings reveal significant and stable differences in perception of the three dimensions of attitudinal loyalty between loyal and disloyal respondents; however, in contrast to expectations, the disloyal respondents exhibited very high levels of attitudinal loyalty. These findings contribute to better measurement and interpretation of loyalty for both scientific studies and business practitioners.
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| format | Article |
| id | doaj-art-d2d02689c6074ce6ad424231195549ae |
| institution | Kabale University |
| issn | 2029-4581 2345-0037 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | Vilnius University Press |
| record_format | Article |
| series | Organizations and Markets in Emerging Economies |
| spelling | doaj-art-d2d02689c6074ce6ad424231195549ae2025-02-11T18:16:42ZengVilnius University PressOrganizations and Markets in Emerging Economies2029-45812345-00372024-05-01151(30)10.15388/omee.2024.15.4Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four CountriesVytautas Dikcius0Karina Adomaviciute - Sakalauske1Neringa Vilkaite - Vaitone2Sigita Kirse3Vilnius University, LithuaniaVilnius University, LithuaniaVilnius University, LithuaniaVilnius University, Lithuania The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a ntecedents of online store loyalty; however, unlike previous works, the present study explores a conceptual perception of loyalty. This study provides insights into behavioral and attitudinal perspectives and concentrates on the importance of the affective dimension of attitudinal loyalty. Additionally, this study analyzes differences in attitudinal loyalty toward online stores between loyal and disloyal respondents. The study was based on a survey performed in four countries—the USA, China, Spain, and Lithuania. The results highlight the importance of the affective aspect of loyalty and differences in its evaluation among the surveyed countries. The findings reveal significant and stable differences in perception of the three dimensions of attitudinal loyalty between loyal and disloyal respondents; however, in contrast to expectations, the disloyal respondents exhibited very high levels of attitudinal loyalty. These findings contribute to better measurement and interpretation of loyalty for both scientific studies and business practitioners. https://www.zurnalai.vu.lt/omee/article/view/34762disloyaltydimensions of attitudinal loyaltyaffective loyaltycross-cultureonline retailing |
| spellingShingle | Vytautas Dikcius Karina Adomaviciute - Sakalauske Neringa Vilkaite - Vaitone Sigita Kirse Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries Organizations and Markets in Emerging Economies disloyalty dimensions of attitudinal loyalty affective loyalty cross-culture online retailing |
| title | Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries |
| title_full | Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries |
| title_fullStr | Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries |
| title_full_unstemmed | Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries |
| title_short | Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries |
| title_sort | attitudinal loyalty towards online stores between loyal and disloyal clients differences across four countries |
| topic | disloyalty dimensions of attitudinal loyalty affective loyalty cross-culture online retailing |
| url | https://www.zurnalai.vu.lt/omee/article/view/34762 |
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