Consumer Perceptions of Lawn Fertilizer Brands
Widespread urbanization in the United States has increased the number of lawns. A healthy lawn provides many benefits, including urban heat dissipation, water quality protection, erosion control, carbon sequestration, community safety, aesthetics, and property value growth. Many homeowners maintain...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2016-05-01
|
| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/127799 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1823868516552409088 |
|---|---|
| author | Hayk Khachatryan Alicia Rihn Michael D. Dukes |
| author_facet | Hayk Khachatryan Alicia Rihn Michael D. Dukes |
| author_sort | Hayk Khachatryan |
| collection | DOAJ |
| description |
Widespread urbanization in the United States has increased the number of lawns. A healthy lawn provides many benefits, including urban heat dissipation, water quality protection, erosion control, carbon sequestration, community safety, aesthetics, and property value growth. Many homeowners maintain their healthy lawns by applying fertilizers throughout the growing season, but excess fertilizer runoff and leaching have received much attention recently because of waterway pollution and algae blooms, leading many states to place restrictions on what chemicals can be used in lawn fertilizers.
Consumers’ increased environmental awareness creates a niche opportunity for the fertilizer industry to promote environmentally friendly lawn fertilizers, but in order to effectively exploit it, industry stakeholders must understand consumer purchasing behavior before expending labor, time, and money creating products for sale. The following 3-page report covers research methodology and the existing brand awareness and selection of consumers in the lawn fertilizer industry. It also discusses homeowners’ preferences for certain fertilizer attributes. Consumer awareness, selection, and attribute preferences indicate existing behavior, and understanding existing behavior assists in the development of effective marketing programs, promotional strategies, and policies. Written by Hayk Khachatryan, Alicia Rihn, and Michael Dukes, and published by the Food and Resource Economics Department, March 2016.
|
| format | Article |
| id | doaj-art-d43b6a36c31948e4858d7013bd88b286 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-d43b6a36c31948e4858d7013bd88b2862025-02-08T05:57:35ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092016-05-0120163Consumer Perceptions of Lawn Fertilizer BrandsHayk Khachatryan0https://orcid.org/0000-0002-3103-5236Alicia Rihn1Michael D. Dukes2https://orcid.org/0000-0002-9340-5968University of FloridaUniversity of TennesseeUniversity of Florida Widespread urbanization in the United States has increased the number of lawns. A healthy lawn provides many benefits, including urban heat dissipation, water quality protection, erosion control, carbon sequestration, community safety, aesthetics, and property value growth. Many homeowners maintain their healthy lawns by applying fertilizers throughout the growing season, but excess fertilizer runoff and leaching have received much attention recently because of waterway pollution and algae blooms, leading many states to place restrictions on what chemicals can be used in lawn fertilizers. Consumers’ increased environmental awareness creates a niche opportunity for the fertilizer industry to promote environmentally friendly lawn fertilizers, but in order to effectively exploit it, industry stakeholders must understand consumer purchasing behavior before expending labor, time, and money creating products for sale. The following 3-page report covers research methodology and the existing brand awareness and selection of consumers in the lawn fertilizer industry. It also discusses homeowners’ preferences for certain fertilizer attributes. Consumer awareness, selection, and attribute preferences indicate existing behavior, and understanding existing behavior assists in the development of effective marketing programs, promotional strategies, and policies. Written by Hayk Khachatryan, Alicia Rihn, and Michael Dukes, and published by the Food and Resource Economics Department, March 2016. https://journals.flvc.org/edis/article/view/127799Lawn FertilizerFE990 |
| spellingShingle | Hayk Khachatryan Alicia Rihn Michael D. Dukes Consumer Perceptions of Lawn Fertilizer Brands EDIS Lawn Fertilizer FE990 |
| title | Consumer Perceptions of Lawn Fertilizer Brands |
| title_full | Consumer Perceptions of Lawn Fertilizer Brands |
| title_fullStr | Consumer Perceptions of Lawn Fertilizer Brands |
| title_full_unstemmed | Consumer Perceptions of Lawn Fertilizer Brands |
| title_short | Consumer Perceptions of Lawn Fertilizer Brands |
| title_sort | consumer perceptions of lawn fertilizer brands |
| topic | Lawn Fertilizer FE990 |
| url | https://journals.flvc.org/edis/article/view/127799 |
| work_keys_str_mv | AT haykkhachatryan consumerperceptionsoflawnfertilizerbrands AT aliciarihn consumerperceptionsoflawnfertilizerbrands AT michaelddukes consumerperceptionsoflawnfertilizerbrands |