Examines The Impact of Product And Service Quality On Customer Satisfaction at PT. BMTP With Personal Branding

Background: Factors such as the bank's reputation, visualization of logo and visual identity, communication with consumers, and the unity between the brand's commitment and the customer's real-life encounter. Personal branding refers to the perception and reputation of the bank's...

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Bibliographic Details
Main Authors: Andi Nadirah M., Indrawan, Suparman Parintak, Anne Attas, Burhanuddin Harahap
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2024-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/56186
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