The digital interactivity of US think tanks’ communications
The communicative actions of think tanks play a fundamental role in shaping public policies and social discourse, with their capacity for interaction with diverse audiences being vital to maximizing their influence. This study conducts a quantitative content analysis of the communication tools utili...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-02-01
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| Series: | Frontiers in Political Science |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpos.2025.1524948/full |
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| author | Elizabet Castillero-Ostio Andrea Moreno-Cabanillas Leticia Rodríguez-Fernández |
| author_facet | Elizabet Castillero-Ostio Andrea Moreno-Cabanillas Leticia Rodríguez-Fernández |
| author_sort | Elizabet Castillero-Ostio |
| collection | DOAJ |
| description | The communicative actions of think tanks play a fundamental role in shaping public policies and social discourse, with their capacity for interaction with diverse audiences being vital to maximizing their influence. This study conducts a quantitative content analysis of the communication tools utilized on the websites of the 25 most influential think tanks in North America, as identified in McGann's (2021) report. It assesses the degree of interactivity fostered by these platforms in their relationship with users, revealing that, while the interactivity of one-way tools is notably high, the options for bidirectional interaction remain at a moderate level, characterized by a predominance of asymmetric resources. The findings suggest that, despite effective information transmission, think tanks must adopt more dynamic and participatory communication strategies that promote genuine dialogue and greater collaboration, thereby adapting to a constantly evolving digital environment that demands stronger connections with diverse audiences. |
| format | Article |
| id | doaj-art-d7999f10e32049c39039814ae4b88b4f |
| institution | Kabale University |
| issn | 2673-3145 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Political Science |
| spelling | doaj-art-d7999f10e32049c39039814ae4b88b4f2025-02-11T11:50:36ZengFrontiers Media S.A.Frontiers in Political Science2673-31452025-02-01710.3389/fpos.2025.15249481524948The digital interactivity of US think tanks’ communicationsElizabet Castillero-Ostio0Andrea Moreno-Cabanillas1Leticia Rodríguez-Fernández2Department of Audiovisual Communication and Advertising, Faculty of Communication Sciences, University of Malaga, Malaga, SpainDepartment of Audiovisual Communication and Advertising, Faculty of Communication Sciences, University of Malaga, Malaga, SpainDepartment of Marketing and Communication, Faculty of Social Sciences and Communication, University of Cadiz, Cadiz, SpainThe communicative actions of think tanks play a fundamental role in shaping public policies and social discourse, with their capacity for interaction with diverse audiences being vital to maximizing their influence. This study conducts a quantitative content analysis of the communication tools utilized on the websites of the 25 most influential think tanks in North America, as identified in McGann's (2021) report. It assesses the degree of interactivity fostered by these platforms in their relationship with users, revealing that, while the interactivity of one-way tools is notably high, the options for bidirectional interaction remain at a moderate level, characterized by a predominance of asymmetric resources. The findings suggest that, despite effective information transmission, think tanks must adopt more dynamic and participatory communication strategies that promote genuine dialogue and greater collaboration, thereby adapting to a constantly evolving digital environment that demands stronger connections with diverse audiences.https://www.frontiersin.org/articles/10.3389/fpos.2025.1524948/fullthink tanksdigital communicationpolitical communicationinteractivityUnited Stateslobby |
| spellingShingle | Elizabet Castillero-Ostio Andrea Moreno-Cabanillas Leticia Rodríguez-Fernández The digital interactivity of US think tanks’ communications Frontiers in Political Science think tanks digital communication political communication interactivity United States lobby |
| title | The digital interactivity of US think tanks’ communications |
| title_full | The digital interactivity of US think tanks’ communications |
| title_fullStr | The digital interactivity of US think tanks’ communications |
| title_full_unstemmed | The digital interactivity of US think tanks’ communications |
| title_short | The digital interactivity of US think tanks’ communications |
| title_sort | digital interactivity of us think tanks communications |
| topic | think tanks digital communication political communication interactivity United States lobby |
| url | https://www.frontiersin.org/articles/10.3389/fpos.2025.1524948/full |
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