Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing
Extension professionals and other practitioners address a wide variety of complex issues by providing education and encouraging behavior change using innovative strategies. The importance of prioritizing potential behaviors and selecting those with high expected impact cannot be overemphasized. How...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2020-10-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/125413 |
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| _version_ | 1825198317748879360 |
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| author | Laura A. Sanagorski Warner John M. Diaz |
| author_facet | Laura A. Sanagorski Warner John M. Diaz |
| author_sort | Laura A. Sanagorski Warner |
| collection | DOAJ |
| description |
Extension professionals and other practitioners address a wide variety of complex issues by providing education and encouraging behavior change using innovative strategies. The importance of prioritizing potential behaviors and selecting those with high expected impact cannot be overemphasized. However, behavior selection can be complicated because there are many solutions for any problem in a particular context. Using an approach drawn from social marketing to develop activities aimed at changing or maintaining people’s behavior, Extension professionals and other practitioners can prioritize behaviors by mathematically calculating anticipated weights that will help focus efforts around key behaviors with the potential to make the greatest impact. This new 6-page publication of the UF/IFAS Department of Agricultural Education and Communication provides an overview of a process to collect and analyze the impact and the likelihood of adoption to help Extension professionals decide on behaviors for a campaign or intervention. Written by Laura A. Warner and John M. Diaz.
https://edis.ifas.ufl.edu/wc375
Funding acknowledgment added 1/4/2022.
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| format | Article |
| id | doaj-art-da8035db1cf24df59f7715be7c3c92fb |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2020-10-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-da8035db1cf24df59f7715be7c3c92fb2025-02-08T05:47:16ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092020-10-0120205Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social MarketingLaura A. Sanagorski Warner0https://orcid.org/0000-0003-2784-6666John M. Diaz1University of FloridaUniversity of Florida Extension professionals and other practitioners address a wide variety of complex issues by providing education and encouraging behavior change using innovative strategies. The importance of prioritizing potential behaviors and selecting those with high expected impact cannot be overemphasized. However, behavior selection can be complicated because there are many solutions for any problem in a particular context. Using an approach drawn from social marketing to develop activities aimed at changing or maintaining people’s behavior, Extension professionals and other practitioners can prioritize behaviors by mathematically calculating anticipated weights that will help focus efforts around key behaviors with the potential to make the greatest impact. This new 6-page publication of the UF/IFAS Department of Agricultural Education and Communication provides an overview of a process to collect and analyze the impact and the likelihood of adoption to help Extension professionals decide on behaviors for a campaign or intervention. Written by Laura A. Warner and John M. Diaz. https://edis.ifas.ufl.edu/wc375 Funding acknowledgment added 1/4/2022. https://journals.flvc.org/edis/article/view/125413Behavior changebehavior selectionsocial marketingimpact |
| spellingShingle | Laura A. Sanagorski Warner John M. Diaz Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing EDIS Behavior change behavior selection social marketing impact |
| title | Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing |
| title_full | Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing |
| title_fullStr | Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing |
| title_full_unstemmed | Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing |
| title_short | Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing |
| title_sort | strategically selecting behaviors that impact the problem an approach drawn from social marketing |
| topic | Behavior change behavior selection social marketing impact |
| url | https://journals.flvc.org/edis/article/view/125413 |
| work_keys_str_mv | AT lauraasanagorskiwarner strategicallyselectingbehaviorsthatimpacttheproblemanapproachdrawnfromsocialmarketing AT johnmdiaz strategicallyselectingbehaviorsthatimpacttheproblemanapproachdrawnfromsocialmarketing |