Transparency in Agriculture and Natural Resources: Defining Transparent Communication

When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency can be conceptualized as a communication st...

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Main Author: Joy N. Rumble
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2015-10-01
Series:EDIS
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Online Access:https://journals.flvc.org/edis/article/view/132403
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author Joy N. Rumble
author_facet Joy N. Rumble
author_sort Joy N. Rumble
collection DOAJ
description When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency can be conceptualized as a communication strategy that the agricultural industry can use to interact with consumers and other audiences. This 3-page fact sheet defines transparent communication as containing substantial information, incorporating audience participation, and maintaining accountability. Written by Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015.
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publisher The University of Florida George A. Smathers Libraries
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spelling doaj-art-db5e5773838f4a178686b8685af61c832025-02-08T05:58:27ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092015-10-0120157Transparency in Agriculture and Natural Resources: Defining Transparent CommunicationJoy N. Rumble0University of Florida When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency can be conceptualized as a communication strategy that the agricultural industry can use to interact with consumers and other audiences. This 3-page fact sheet defines transparent communication as containing substantial information, incorporating audience participation, and maintaining accountability. Written by Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. https://journals.flvc.org/edis/article/view/132403WC225
spellingShingle Joy N. Rumble
Transparency in Agriculture and Natural Resources: Defining Transparent Communication
EDIS
WC225
title Transparency in Agriculture and Natural Resources: Defining Transparent Communication
title_full Transparency in Agriculture and Natural Resources: Defining Transparent Communication
title_fullStr Transparency in Agriculture and Natural Resources: Defining Transparent Communication
title_full_unstemmed Transparency in Agriculture and Natural Resources: Defining Transparent Communication
title_short Transparency in Agriculture and Natural Resources: Defining Transparent Communication
title_sort transparency in agriculture and natural resources defining transparent communication
topic WC225
url https://journals.flvc.org/edis/article/view/132403
work_keys_str_mv AT joynrumble transparencyinagricultureandnaturalresourcesdefiningtransparentcommunication