APA (7th ed.) Citation

Swisher, M. E., & Sterns, J. El Mercadeo Directo. The University of Florida George A. Smathers Libraries.

Chicago Style (17th ed.) Citation

Swisher, Mickie E., and James Sterns. El Mercadeo Directo. The University of Florida George A. Smathers Libraries.

MLA (9th ed.) Citation

Swisher, Mickie E., and James Sterns. El Mercadeo Directo. The University of Florida George A. Smathers Libraries.

Warning: These citations may not always be 100% accurate.