APA (7th ed.) Citation

Ribeiro, Á. H. P., Monteiro, P. R. R., & Luttembarck, L. The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic. FUCAPE Business School.

Chicago Style (17th ed.) Citation

Ribeiro, Áurea Helena Puga, Plínio Rafael Reis Monteiro, and Laura Luttembarck. The Use of the 'Job to Be Done' Methodology to Identify Value co-creation Opportunities in the Context of the Service Dominant Logic. FUCAPE Business School.

MLA (9th ed.) Citation

Ribeiro, Áurea Helena Puga, et al. The Use of the 'Job to Be Done' Methodology to Identify Value co-creation Opportunities in the Context of the Service Dominant Logic. FUCAPE Business School.