Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis
ObjectiveIn today's rapidly changing business environment, finding new customers is becoming increasingly difficult. As a result, companies are placing a strong emphasis on retaining their current customers. While there's a lot of research on customer loyalty in consumer-focused businesses...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2023-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_95663_058475385538f08b33e7491a49c1aa54.pdf |
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