The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review
Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interact...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2023-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123075670006 |
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| _version_ | 1825207301499256832 |
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| author | Abu Bashar Shalini Singh Vivek Kumar Pathak |
| author_facet | Abu Bashar Shalini Singh Vivek Kumar Pathak |
| author_sort | Abu Bashar |
| collection | DOAJ |
| description | Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interaction between cultural factors and impulse buying behavior. For this systematic literature review, 112 significant articles were examined to understand the relationship between various aspects of culture and impulse buying behavior in both online and offline contexts. Further investigation of impulse buying in cross-cultural context helps to understand and classify different theoretical perspectives to study impulse buying behavior and cultural factors. This study offers practical implications for retail professionals and e-commerce strategists to design and implement viable cross-cultural marketing campaigns. Academic researchers may also understand research gaps and contribute further to understanding cross-cultural impulse buying. |
| format | Article |
| id | doaj-art-e43766a5796f4b76b00ffaf38bca8c74 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2023-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-e43766a5796f4b76b00ffaf38bca8c742025-02-06T23:39:34ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2023-01-0120446548410.15728/bbr.2022.1221.enThe Influence of Culture on Impulse Buying Behavior: A Systematic Literature ReviewAbu BasharShalini SinghVivek Kumar PathakCulture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interaction between cultural factors and impulse buying behavior. For this systematic literature review, 112 significant articles were examined to understand the relationship between various aspects of culture and impulse buying behavior in both online and offline contexts. Further investigation of impulse buying in cross-cultural context helps to understand and classify different theoretical perspectives to study impulse buying behavior and cultural factors. This study offers practical implications for retail professionals and e-commerce strategists to design and implement viable cross-cultural marketing campaigns. Academic researchers may also understand research gaps and contribute further to understanding cross-cultural impulse buying.http://www.redalyc.org/articulo.oa?id=123075670006culturecrossculturalimpulse buyingonline impulse buyingsystematic literature review |
| spellingShingle | Abu Bashar Shalini Singh Vivek Kumar Pathak The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review BBR: Brazilian Business Review culture cross cultural impulse buying online impulse buying systematic literature review |
| title | The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review |
| title_full | The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review |
| title_fullStr | The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review |
| title_full_unstemmed | The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review |
| title_short | The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review |
| title_sort | influence of culture on impulse buying behavior a systematic literature review |
| topic | culture cross cultural impulse buying online impulse buying systematic literature review |
| url | http://www.redalyc.org/articulo.oa?id=123075670006 |
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