How Do We Get Paid for This? The Relationship Between Strategic Design Management and Pricing Power
The belief that strategic design leads to improved firm competitiveness is broadly recognised in contemporary research. However, much less is understood about the precise, concrete mechanisms by which organizations translate their design-based resources and capabilities into higher performance. Thi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Jap Sam Books
2023-08-01
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| Series: | Cubic Journal |
| Subjects: | |
| Online Access: | https://cubicjournal.org/index.php/cubic/article/view/62 |
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