Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer Reviews

Despite the importance of data analytics, quality function deployment (QFD) development remains both qualitative and expert-driven. Although some studies have been conducted on data-driven QFD, most have relied solely on quantifying customer requirements, neglecting the quantification of engineering...

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Main Authors: Gamunnarbi Park, Shinho Kim, Youngjung Geum
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10849565/
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author Gamunnarbi Park
Shinho Kim
Youngjung Geum
author_facet Gamunnarbi Park
Shinho Kim
Youngjung Geum
author_sort Gamunnarbi Park
collection DOAJ
description Despite the importance of data analytics, quality function deployment (QFD) development remains both qualitative and expert-driven. Although some studies have been conducted on data-driven QFD, most have relied solely on quantifying customer requirements, neglecting the quantification of engineering characteristics from a data-driven approach. This study aims to develop a new approach to data-driven QFD using customer reviews and product manuals. Through an in-depth investigation of the product manual structure, this study suggests a systematic method for extracting engineering characteristics and interpreting data-driven QFD. The results are expected to provide practical guidelines for the QFD literature as well as product planning practice by suggesting a systematic framework for developing a data-driven approach and holistic approach. Furthermore, this study aims to ensure a more comprehensive understanding of customer needs and engineering capabilities, thereby enhancing the overall effectiveness of QFD in product development.
format Article
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institution Kabale University
issn 2169-3536
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spelling doaj-art-eeb623ae9aef484ba01986eef261d1262025-02-07T00:01:39ZengIEEEIEEE Access2169-35362025-01-0113223802239410.1109/ACCESS.2025.353265810849565Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer ReviewsGamunnarbi Park0https://orcid.org/0009-0004-9103-9054Shinho Kim1Youngjung Geum2https://orcid.org/0000-0001-7346-2060Department of Data Science, Seoul National University of Science and Technology (SeoulTech), Seoul, South KoreaDepartment of Data Science, Seoul National University of Science and Technology (SeoulTech), Seoul, South KoreaDepartment of Data Science, Seoul National University of Science and Technology (SeoulTech), Seoul, South KoreaDespite the importance of data analytics, quality function deployment (QFD) development remains both qualitative and expert-driven. Although some studies have been conducted on data-driven QFD, most have relied solely on quantifying customer requirements, neglecting the quantification of engineering characteristics from a data-driven approach. This study aims to develop a new approach to data-driven QFD using customer reviews and product manuals. Through an in-depth investigation of the product manual structure, this study suggests a systematic method for extracting engineering characteristics and interpreting data-driven QFD. The results are expected to provide practical guidelines for the QFD literature as well as product planning practice by suggesting a systematic framework for developing a data-driven approach and holistic approach. Furthermore, this study aims to ensure a more comprehensive understanding of customer needs and engineering capabilities, thereby enhancing the overall effectiveness of QFD in product development.https://ieeexplore.ieee.org/document/10849565/QFDdata-driven QFDcustomer reviewengineering characteristicstopic modelco-occurrence analysis
spellingShingle Gamunnarbi Park
Shinho Kim
Youngjung Geum
Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer Reviews
IEEE Access
QFD
data-driven QFD
customer review
engineering characteristics
topic model
co-occurrence analysis
title Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer Reviews
title_full Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer Reviews
title_fullStr Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer Reviews
title_full_unstemmed Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer Reviews
title_short Developing Data-Driven QFD: A Systemic Approach to Employing Product Manuals and Customer Reviews
title_sort developing data driven qfd a systemic approach to employing product manuals and customer reviews
topic QFD
data-driven QFD
customer review
engineering characteristics
topic model
co-occurrence analysis
url https://ieeexplore.ieee.org/document/10849565/
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AT shinhokim developingdatadrivenqfdasystemicapproachtoemployingproductmanualsandcustomerreviews
AT youngjunggeum developingdatadrivenqfdasystemicapproachtoemployingproductmanualsandcustomerreviews